Pardot for Partners


Pardot is B2B Marketing Automation by Salesforce, allowing marketing and sales teams to create, deploy, and manage online marketing campaigns that
increase revenue and maximize efficiency. 

As a part of the Salesforce Partner Program, Pardot helps empower marketers with lead nurturing, lead scoring, and ROI reporting, resulting in: 

  • higher-quality sales leads 
  • shorter sales cycles 
  • improved marketing accountability 
  • better campaign tracking, and more
The Pardot partner network consists of partners that provide a wide range of expertise for Pardot customers. Partner services include Pardot implementations, Salesforce expertise, custom development, additional product guidance, and consulting services.

Pardot Learning Path
A dedicated channel curated by Pardot subject matter experts to learn about and implement Pardot, increase your ROI, and grow your career. On the go? No problem! Learning Paths are mobile-optimized and are accessible from your mobile device.

As a Salesforce Partner, if you would like to engage with Pardot, review the  What You Need to Know tab. The Resources tab includes enablement materials that will help supplement our certification prep materials. 

Additional questions? Engage with us in the Pardot B2B Marketing Automation Collaboration group. 

Heard about the Pardot Resource Central?

Important Update: The Salesforce Certified Pardot Consultant credential has been updated to reflect content that is more in line with the current Pardot implementation experience. These changes match the evolving needs in the marketplace, and allow the credential to remain more functionally relevant. In addition, the Salesforce Certified Pardot Specialist credential has been identified as a prerequisite to the Consultant certification. Learn more here