Content thumbnail Improve Your AppExchange Listing Performance
AI Content Chat (Beta) logo

Improve Your AppExchange Listing Performance

Report | 39 pages

Improve Your AppExchange Listing Performance Optimize SEO results on AppExchange and organic search, increase engagement, and drive demand. Salesforce AppExchange Improve Your AppExchange Listing Performance

How to Optimize SEO on AppExchange Hover over each and Organic Search listing component to see its de昀椀nition. Listing Title SEO Title • Include the product or service • Improve your listing’s ranking on name and a top-converting search AppExchange and external search term like category, industry, or providers like Google with the SEO user type. Google title. Leverage tools like Keyword Planner • Keep it concise, write in title case, or Marketplace and avoid using special characters. Analytics to identify your top- performing keywords. • Be sure to convey a uni昀椀ed message, rather than a list of Listing Tagline and standalone keywords, as this title is Brief Description visible as the browser tab name. • This is your elevator pitch. Be clear, The more the keywords align concise, and compelling. Know with your listing text, the higher your target audience and focus on the keyword relevance. Listing a keyword multiple times will not bene昀椀ts that will most resonate improve your ranking nor add value with them. to the reader. • The brief description appears • Consider related keywords, in the metadata on organic search acronyms (i.e., B2B for business results. Include your best value to business), and variations proposition with a strong key to searches containing di昀昀erentiator and ROI metrics multiple keywords. in the 昀椀rst 160 characters. • Write so a nontechnical friend can easily understand your app or service at a glance. Avoid lists, long Enhance your listing with the AppExchange Partner paragraphs, or any formatting that Console in the Partner Community. creates unnecessary spacing. Get started Salesforce AppExchange Improve Your AppExchange Listing Performance 2

Improve Your AppExchange Listing Performance - Page 2

How to Optimize SEO on AppExchange Hover over each and Organic Search listing component to see its de昀椀nition. 4 Solution Speci昀椀cations 5 Carousel (ISV Only) • Show how your app or consulting • Increase your visibility to prospects service works with images. Tell a on AppExchange through category cohesive story that supports the or industry 昀椀lter criteria. You can listing text. assign up to three categories and • Use magni昀椀ed product screenshots supported industries. within a device (computer screen, • When prospects are browsing tablet, and/or phone.) by category or industry, the listings • Add a one-sentence caption for are sorted based on popularity. each image while keeping SEO in Improve your popularity ranking mind. Please note: This caption text by adding a test drive, carousel is excluded from the AppExchange 5 images, and/or customer search algorithm. resources. • Prospects can also use solution Get creative with your carousel: speci昀椀cation criteria to 昀椀lter their • Customer quotes or logos 4 search results. • Quantitative success metrics (i.e., x% of cost or time saved) • Supported integrations, industries, and geographies • Accolades from Salesforce or other recognized authorities/experts Enhance your listing with the AppExchange Partner Console in the Partner Community. Get started Salesforce AppExchange Improve Your AppExchange Listing Performance 3

Improve Your AppExchange Listing Performance - Page 3

How to Optimize SEO on AppExchange Hover over each and Organic Search listing component to see its de昀椀nition. 6 Reviews • Prioritize getting reviews from happy customers and responding to reviews to show you pay 6 attention to feedback. AppExchange does not remove negative reviews unless there is a blatant violation of our terms submit of use. If you need support, a case in the Partner Community. • Include as a touchpoint in your communications and/or incentivize customers with a giveaway like Here are some a free gift card. details on writing a great review, which you can share with your customers. • Keep in mind the review rating and number of reviews appear in organic search results, which will help improve click-through rates. They also factor into AppExchange’s search algorithm, and prospects can 昀椀lter search results by rating. Enhance your listing with the AppExchange Partner Console in the Partner Community. Get started Salesforce AppExchange Improve Your AppExchange Listing Performance 4

Improve Your AppExchange Listing Performance - Page 4

How to Increase Engagement Hover over each on Your Listing listing component to see its de昀椀nition. 7 Pricing (ISV Only) 8 Call to Action (CTA) Buttons • To accelerate purchasing decisions, • CTA buttons are key to increasing give prospects 2–4 di昀昀erent tiered your popularity ranking and plans to choose from with clear collecting leads. Be sure to activate and transparent pricing. Need all of them on your listing. Learn Take this pricing strategy trail. Partner Console Guide. help? more in the • For each plan, add name, price/ • For ISVs, the “Watch Demo” currency, units (how your plan is CTA will also appear in the 昀椀rst priced), the frequency of your placement on your carousel billing cycle, and trial length. to help increase the chances 8 Include anything that relates to of a customer engaging with your standard term of contract. your demo. 7 • For freemium plans, describe the limitations up to which the listing is free. • For paid add-on-required plans, describe the product or services that customers must purchase to use your solution. Enhance your listing with the AppExchange Partner Console in the Partner Community. Get started Salesforce AppExchange Improve Your AppExchange Listing Performance 5

Improve Your AppExchange Listing Performance - Page 5

How to Increase Engagement Hover over each on Your Listing listing component to see its de昀椀nition. 9 Customer Resources 10 AppExchange Chat and Documentation (Paid Add-On) • Since resources are organized under • Prioritize certain website visitors categories (i.e., data sheet, (such as key target accounts, customer testimonials, case studies, ideal customer pro昀椀les or ICP, white papers, webinars, and open opportunities, and working/ 9 customization guides), leave this existing leads.) out of the title and 昀椀le name. • Proactively engage key visitors • Keep search-engine friendliness in by leveraging their location as mind and use keyword-rich titles a potential icebreaker and/or other data collected by the chatbot on and 昀椀le names. • Think about your most popular your listing. 10 asset in your sales cycle, and • Treat conversations as a 昀椀rst sales add a lead form before those meeting and conduct a quick high-touch assets. discovery with your top three quali昀椀cation questions. If your visitor is quali昀椀ed, encourage a phone call right then and there. Best • To learn more, read Practices for Sellers created by the Quali昀椀ed team. Enhance your listing with the AppExchange Partner Console in the Partner Community. Get started Salesforce AppExchange Improve Your AppExchange Listing Performance 6

Improve Your AppExchange Listing Performance - Page 6