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Define Your Business Strategy

After reviewing this page, you'll be able to:

  1. Explain why an effective business strategy is critical to your business and your partnership with us.

  2. Describe what’s included in an effective business strategy.

  3. Drive alignment and adoption of your strategy within your organization.

It’s time to strategize!trailhead4.png

Have you heard tales of entrepreneurs who had fantastic ideas but failed to get them to market? We don’t want that to happen to you. We want you to be successful from both a technical and a business perspective.

In our experience, successful AppExchange partners have a business foundation that complements their technical plans. So while your technical folks are hard at work on the technology, let’s lay the foundation to market and sell your offering.

One of the keys to success on the AppExchange is a business strategy. In simplest terms, it’s a documented plan on how you plan to achieve your goals. Not sure where to start? Check out the AppExchange Partner Business Planning module in Trailhead. We’ve made it easier than ever to create a killer business plan so you can focus on execution!

I have a strategy, now what?

We’re so glad you asked. As part of your journey to become an AppExchange partner, we’re going to ask you to share your business plan with us. That will allow us to make sure we’re fully aligned and working towards a common goal. Continue on to the next step to learn how to share your plan with us and keep your momentum going.