AppExchange Partner (ISV) Benefits

We offer a unique set of benefits to support the growth of our AppExchange Partners. They will have access to an expanded range of benefits across the following categories by designation: Design & Develop, Sell & Market, and Service & Support

Partner designations will be determined by your Trailblazer Score and you will be notified of your tier by your Partner Account Manager (PAM), email, or by submitting a case.

Visit the AppExchange Partner Program overview page for more details.


Design & Develop

BenefitHow to AccessBaseRidgeCrestSummit
ISV Business Tools:

Channel Order App (COA)
License Management App (LMA)
Trialforce		Submit a case for each of the tools
LMA
COA
Trialforce		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Enterprise Scale Testing (LDV)Submit a case >/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
ISV Developer ToolsSubmit a case >/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Access to semi-annual Platform Roadmap WebinarPartner Community (Coming soon!)/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Security ReviewPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Access to Salesforce Customer 360 Platform ExpertsSubmit a case >/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Technology & Product Roadmap ConsultationsSubmit a case >/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Salesforce Accelerate Workshops EligibilitySalesforce Notification/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Named Technical Account Manager (TAM)Salesforce Notification/s/BlueCheckMark.png?v=1

Sell & Market


BenefitBaseRidgeCrestSummit
CheckoutPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
AppExchange Marketing Program (AMP)Partner Community/s/money.png?v=1/s/money.png?v=1/s/money.png?v=1
Industry Blueprint & Roadmap WebinarSalesforce Notification/s/BlueCheckMark.png?v=1
Named Co-Marketing ManagerSalesforce Notification/s/BlueCheckMark.png?v=1
Named Partner Account Manager (PAM)Salesforce Notification/s/BlueCheckMark.png?v=1
Salesforce Executive SponsorSalesforce Notification/s/BlueCheckMark.png?v=1
Service & Support


BenefitBaseRidgeCrestSummit
Bulk Certification Exam & Instructor-led Training DiscountsPartner Community15%20%25%30%
Certification Exam VouchersSubmit a case >

Select sub-topic: Other Partner Benefits		2357
Premier Case PacksSalesforce Notification51020Unlimited with SM
Named Co-Marketing ManagerSalesforce Notification/s/BlueCheckMark.png?v=1
Partner Advisory Board EligibilitySalesforce Notification/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1

Additional Resources

BenefitBaseRidgeCrestSummit
Partner Business OrgSubmit a case >/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Access to the Partner CommunityPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Partner CommunicationsPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Event SponsorshipsPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Partner WebinarsPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Partner ForumsPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
AppExchange Partner Onboarding TrailsPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Partner Marketing CenterPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
AppExchange Partner TrailsPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Badge for DesignationPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Press ReleasePartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1

New Technology (Internal Use)

BenefitHow to AccessCase InstructionsBaseRidgeCrestSummit
Einstein AnalyticsNew Partners: Auto Provision with Partner Business Org Request Exisitng Partners: Submit a CaseSelect Sub-topic:
Other Partner Benefits

Include in Subject:
Requesting New Technology for Partner Business Org

*Please include all desired new technologies in the description
Please provide existing Org ID 		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
ISV DebuggerAutomatically included with License Management App (LMA)Select Sub-topic:
Other Partner Benefits

Include in Subject:
Requesting New Technology for Partner Business Org

*Please include all desired new technologies in the description

Please provide existing Org ID		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
MyTrailhead for Partners + Commerce Portals (100)Submit a case >Select Sub-topic:
Other Partner Benefits

Include in Case Subject: Requesting myTrailhead for Partners + Commerce Portals

Total number of licences requesting


/s/BlueCheckMark.png?v=1

New Technology (OEM)

BenefitCase InstructionsBaseRidgeCrestSummit
Einstein AnalyticsSubmit a caseSelect Sub-topic:
Other Partner Benefits

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Einstein PredictionsSubmit a case >Select Sub-topic:
Other Partner Benefits

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Platform CacheSubmit a case >Select Sub-topic:
Other Partner Benefits

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Salesforce ConnectSubmit a case >Select Sub-topic:
Other Partner Benefits

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Lightning ConsoleAutomatically addedNot Applicable - Already available for all OEM embedded licenses/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
CommunitiesSubmit a case >Select Sub-topic:
Other Partner Benefits

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Custom ObjectsSubmit a case >Select Sub-topic:
Other Partner Benefits

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests		/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1


✔ = eligible for benefit 


Salesforce performs an annual partner evaluation to determine the designation for all partners in the AppExchange Partner Program. Partners are notified about their designation assignment at the beginning of the applicable program year. Benefits associated with the designation are applied immediately upon notification.

Q: If I'm Base tier now and upgrade to Crest the next quarter, will I get 5 total Certification Vouchers?
A: Yes, you will be able to use 5 total as a new Crest partner but that is the maximum a partner can attain from upgrading to the Crest Tier.

Q: Where can I find guidance on where to start as an AppExchange partner?
A: Check out the ISV Onboarding guide >

Q: How can I collaborate and co-market with Salesforce?
A: There are several ways to collaborate and co-market with us, many of which are available just as members of the Program
Learn more here >

Q: How can I check what my tier is?
A: Tier details will be emailed to partners. Additionally, you can reach out to your Partner Account Manager (PAM), or you can submit a case.

Q: How do I find out who my Partner Account Manager (PAM) is?
A: Please refer to the the benefits table on this page to see if you qualify for a PAM. Upon joining the Salesforce Partner Community, you will be contacted by someone from our team regarding your consulting business enrollment or commercial app idea. Afterwards, if you have been assigned a PAM, they will reach out to you via email. Review the PAM overview page to learn more.
Learn more >

Q: What if I don't have a PAM?
A: While not every partner is assigned a PAM, there are several available resources to take advantage of in the Partner Community. Please review the benefits table on this page to learn about the available resources that can help guide you along your journey.