AppExchange Partner (ISV) Benefits

We offer a unique set of benefits to support the growth of our AppExchange Partners. They will have access to an expanded range of benefits across the following categories by designation: Design & Develop, Sell & Market, and Service & Support

Not sure where to get started? Check out this resource created for you to answer questions and to provide details on each benefit, how to access, and the value other partners have received from the benefit.

Partner designations will be determined by your Trailblazer Score and you will be notified of your tier by your Partner Account Manager (PAM), email, or by visiting your Manage tab.

Visit the AppExchange Partner Program overview page for more details or go to your Trailblazer Scorecard dashboard in the Manage tab.

Learn more>

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That’s not all we have! We also have more information on the New Technologies for Internal Use and OEMs & Additional Resources in the tabs below.
Design & Develop

Get access to the right benefits at each phase in your building journey. Check out the high level benefits you have access to at the table below.




Need a deeper dive to the benefits? Click on the Benefit Names for details such as description, tier eligibility, value props, how to access, and much more! Want to view all the benefits at once? Click here to access the full deck of benefits available today.


Sell & Market

Ready to sell and market? The AppExchange Program Team has you covered with tools to help you accelerate your marketing strategies. Check out the high level benefits available in the table below.




Need a deeper dive to the benefits? Click on the Benefit Names for details such as description, tier eligibility, value props, how to access, and much more! Want to view all the benefits at once? Click here to access the full deck of benefits available today. 


Service & Support

Get access to the right benefits at each phase in your building journey. Check out the high level benefits available in the table below.




Need a deeper dive to the benefits? Click on the Benefit Names for details such as description, tier eligibility, value props, how to access, and much more! Want to view all the benefits at once? Click here to access the full deck of benefits available today. 

Benefit Benefit Description How to Access
Partner Business Org AppExchange Business Org production environment with AppExchange tools and two licences of Enterprise Edition Sales Cloud - no limits on apps, tabs, objects, fields. Submit a case >
AppExchange Tech Talks Stay on the cutting edge of Salesforce partner technology with our bi-weekly AppExchange Tech Talk webinar. Join us every other Thursday at 11am PT to learn about the latest partner and customer innovation through engaging demos, product roadmap overviews, and interviews with technical experts. Partner Community
Access to the Partner Community The primary source for all partner-related information and communication. Partner Community
Partner Communications Stay updated on all of the latest partner news, announcements, and updates by subscribing to partner communications emails. Upon subscribing, you'll be able to manage your preferences in order to customize the type of information you're interested in. Partner Community
Event Sponsorships Salesforce events are accelerators for everyone in the Salesforce community. Industry influencers get a glimpse into the future and a deep dive into incredible connected customer stories. All available to sponsor events at a cost. Partner Community
Partner Webinars Join webinars on various topics to help you accelerate growth and increase lifetime value from experts Partner Community
Partner Forums Partner Forums are a great opportunity to connect with the partner ecosystem from around the world. It gives you the chance to meet the Salesforce leadership team, engage in candid discussions on the future of business transformation, and gain exclusive insights into some of our latest product developments. We host multiple partner forum events all around the world and throughout the year, so make sure to join our Partner Forum collaboration group to find an event happening near you. Partner Community
AppExchange Partner Onboarding Trails Online courses to help all partners learn best practices on going to market with Salesforce and growing their business. Partner Community
Partner Marketing Center One-stop-shop for all Salesforce marketing related assets. It’s filled with a range of tools a marketer needs to plan and execute campaigns and events. Partner Community
AppExchange Partner Trails AppExchange education modules built specifically for partners. Partners take the Trailmixes to become an expert on all things AppExchange. Partner Community
Badge for Designation Leverage the Salesforce Partner Badges to market your company as a Salesforce Partner, illustrate the tenure of your Salesforce partnership & promote your AppExchange listing. Partner Community
Press Release As a Salesforce partner, there may be opportunities to leverage the Salesforce brand in your communications and collateral. In order to properly use the Salesforce brand in PR materials, we have created the partner public relations guidelines. These guidelines were developed to help your organization successfully amplify your message and accelerate customer success. Please make sure to review the PR guidelines below before submitting any content for approval. Please note: All materials must be submitted to our PR agency to obtain approval for any public mention of Salesforce. Partner Community

AppExchange Benefits FAQ

Q: If I'm Base tier now and upgrade to Crest the next quarter, will I get 14 total Certification Vouchers?
A: Yes, you will be able to use 14 total as a new Crest partner but that is the maximum a partner can attain from upgrading to the Crest Tier.


Q: I lost my Technical Evangelist (TE), where can I get more TE support?
A: There are two benefits available! Check out the Platform Expert Consultations for Base and above or Technology & Roadmap Consultations for Ridge and above. If you need consultations be sure to submit a case.


Q: Where can I find guidance on where to start as an AppExchange partner?
A: Check out the ISV Onboarding guide >


Q: How can I collaborate and co-market with Salesforce?
A: There are several ways to collaborate and co-market with us, many of which are available just as members of the Program
Learn more here >


Q: How can I check what my tier is?
Tier details will be emailed to partners and available through the Manage tab in your Partner Community profile. Additionally, you can reach out to your Partner Account Manager (PAM), or you can submit a case.


Q: How do I find out who my Partner Account Manager (PAM) is?
A: Please refer to the the benefits table on this page to see if you qualify for a PAM. Upon joining the Salesforce Partner Community, you will be contacted by someone from our team regarding your consulting business enrollment or commercial app idea. Afterwards, if you have been assigned a PAM, they will reach out to you via email. Review the PAM overview page to learn more.
Learn more >


Q: What if I don't have a PAM?
A: While not every partner is assigned a PAM, there are several available resources to take advantage of in the Partner Community. Please review the benefits table on this page to learn about the available resources that can help guide you along your journey.