AppExchange Partner (ISV) Benefits

We offer a unique set of benefits to support the growth of our AppExchange Partners. They will have access to an expanded range of benefits across the following categories by designation: Design & Develop, Sell & Market, and Service & Support

Not sure where to get started? Check out this resource created for you to answer questions and to provide details on each benefit, how to access, and the value other partners have received from the benefit.

Partner designations will be determined by your Trailblazer Score and you will be notified of your tier by your Partner Account Manager (PAM), email, or by submitting a case.

Visit the AppExchange Partner Program overview page for more details.


Design & Develop

BenefitBenefits descriptionHow to AccessBaseRidgeCrestSummit
ISV Business Tools:

Channel Order App (COA)
License Management App (LMA)
Trialforce
A comprehensive set of tools to manage license distribution, orders, and trials of partner apps including LMA, COA, and Trialforce.Submit a case for each of the tools
LMA
COA
Trialforce
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Enterprise Scale Testing (LDV) Test Org that gives partners the ability to complete performance testing for a large amount of data (millions of records) in an org with a significant load (thousands) of concurrent users.Submit a case >50 GB for 60 days50 GB for 60 days100 GB for days100 GB for unlimited days
ISV Developer ToolsA new way for partners to build and manage Salesforce apps across the entire software development lifecycle. It enables source-driven development of code, team collaboration with governance, and new levels of agility for custom app development on the Salesforce Platform.Submit a case >/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Access to semi-annual Platform Roadmap WebinarSalesforce will present Salesforce C360 Platform roadmap semi-annually through a webinarPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Security Review A comprehensive security review of partner apps to ensure customer trust and data protection.Partner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Access to Salesforce Customer 360 Platform ExpertsTechnical consultations with Salesforce Customer 360 experts including Lightning Web Components (LWC), Einstein, Marketing Cloud, Commerce Cloud, Industry Clouds, and Architecture guidance. Limit 5 consultations per partner annually.Submit a case >/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Technology & Product Roadmap Consultations2-hour technical consultation with a Salesforce ISV Technical Evangelist, three times a year, one per Salesforce release. The goal of that consultation is for the AppExchange Partner to share updates on their product development, discuss technical issues/obstacles, provide feedback, and review product architecture.Submit a case >/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Salesforce Accelerate Workshops EligibilityPartners receive an invitation to apply to attend regional Partner Boot Camps. Subject to capacity on a first-come, first-serve basis.Salesforce Notification/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Named Technical Account Manager (TAM)Designated named Technical Account Manager responsible for managing and coordinating technology and product aspects of the partnership.Salesforce Notification/s/BlueCheckMark.png?v=1

Sell & Market


BenefitBenefits descriptionHow to AccessBaseRidgeCrestSummit
CheckoutManage online payments easily with AppExchange checkout, powered by Stripe.Partner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
AppExchange ListingAttract and engage new customers faster than ever with an AppExchange listingPartner Community/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
AppExchange Marketing Program (AMP) AMP offers co-marketing opportunities as an extension of Salesforce corporate marketing. It is a turnkey, paid program that specializes in marketing your solution, through promotions and content, to reach Salesforce customers, employees, and influencers as a complement to your own marketing. Marketing services available at an additional investment.
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Industry Blueprint & Roadmap WebinarJoin 2 annual Industry Blueprint & Roadmap Webinars to help strengthen your position in the industry and to find where your solution may fit with Salesforce.Salesforce Notification/s/BlueCheckMark.png?v=1
Named Co-Marketing ManagerDesignated co-marketing manager and allocated co-marketing budget. The co-marketing budget allocation and timing of spend will be based on meeting marketing prerequisites and an approved joint co-marketing plan.Salesforce Notification/s/BlueCheckMark.png?v=1
Named Partner Account Manager (PAM)Designated Partner Account Manager to support overall Salesforce Partnership.Salesforce Notification/s/BlueCheckMark.png?v=1
Salesforce Executive SponsorDesignated Salesforce Executive Sponsor to establish trusted relationship to help drive partner success.Salesforce Notification/s/BlueCheckMark.png?v=1

Service & Support


BenefitBenefits descriptionHow to AccessBaseRidgeCrestSummit
Bulk Certification Exam & Instructor-led Training DiscountsReceive exclusive discounts based on your tier on certification exams and your choice of instructor led courses by our Trailhead Academy team.Partner Community15%20%25%30%
Certification Exam VouchersReceive vouchers to cover the cost of the certification exams and build up your expertise.Submit a case >

Select sub-topic: AppExchange (ISV) Tier Status
2357
Partner Advisory Board EligibilityBe considered for Salesforce's exclusive Partner Advisory Board positions and have the chance to influence future enhancements and changes to the AppExchange Partner Program.Salesforce Notification/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Technical Case PacksPartner receives access to a Case Pack that includes a certain number of technical cases for the program year based on the benefit tier. Technical cases include access to the developer case type, which allow for up to 250 lines of code reviewed and SLAs. Once a partner uses all the cases provided to them as part of the technical entitlement, all additional cases opened will be routed through standard level support. The technical entitlement is an annual entitlement.Salesforce Notification51020N/A
Partner Premier SuccessProvides partners with unlimited premier cases and a designated resource that serves as an advisor on driving resolution of critical production/development issues. Premier cases provide an increased SLA dependent on the severity as well as unlimited access to Developer Support.

*Partners that upgrade to Summit tier throughout the year and have not previously purchased Partner Premier Success in prior years will not receive access to a Success Manager
Salesforce Notification/s/BlueCheckMark.png?v=1+ Designated Success Manager

Additional Resources

BenefitBenefit DescriptionHow to Access
Partner Business OrgAppExchange Business Org production environment with AppExchange tools and two licences of Enterprise Edition Sales Cloud - no limits on apps, tabs, objects, fields.Submit a case >
Access to the Partner Community The primary source for all partner-related information and communication.Partner Community
Partner CommunicationsStay updated on all of the latest partner news, announcements, and updates by subscribing to partner communications emails. Upon subscribing, you'll be able to manage your preferences in order to customize the type of information you're interested in.Partner Community
Event SponsorshipsSalesforce events are accelerators for everyone in the Salesforce community. Industry influencers get a glimpse into the future and a deep dive into incredible connected customer stories. All available to sponsor events at a cost.Partner Community
Partner WebinarsJoin webinars on various topics to help you accelerate growth and increase lifetime value from expertsPartner Community
Partner ForumsPartner Forums are a great opportunity to connect with the partner ecosystem from around the world. It gives you the chance to meet the Salesforce leadership team, engage in candid discussions on the future of business transformation, and gain exclusive insights into some of our latest product developments. We host multiple partner forum events all around the world and throughout the year, so make sure to join our Partner Forum collaboration group to find an event happening near you.Partner Community
AppExchange Partner Onboarding TrailsOnline courses to help all partners learn best practices on going to market with Salesforce and growing their business.Partner Community
Partner Marketing CenterOne-stop-shop for all Salesforce marketing related assets. It’s filled with a range of tools a marketer needs to plan and execute campaigns and events.Partner Community
AppExchange Partner TrailsAppExchange education modules built specifically for partners. Partners take the Trailmixes to become an expert on all things AppExchange.Partner Community
Badge for DesignationLeverage the Salesforce Partner Badges to market your company as a Salesforce Partner, illustrate the tenure of your Salesforce partnership & promote your AppExchange listing.Partner Community
Press ReleaseAs a Salesforce partner, there may be opportunities to leverage the Salesforce brand in your communications and collateral. In order to properly use the Salesforce brand in PR materials, we have created the partner public relations guidelines. These guidelines were developed to help your organization successfully amplify your message and accelerate customer success. Please make sure to review the PR guidelines below before submitting any content for approval. Please note: All materials must be submitted to our PR agency to obtain approval for any public mention of Salesforce.Partner Community

New Technology (Internal Use)

BenefitBenefit DescriptionHow to AccessCase InstructionsBaseRidgeCrestSummit
Einstein Analytics (2)Use to create interactive views of complex data and take action on changing information. Gain new insights into how your customers are using your applications with App Analytics.New Partners: Auto Provision with Partner Business Org Request Exisitng Partners: Submit a CaseSelect Sub-topic:
Other partner benefits

Include in Subject:
Requesting New Technology for Partner Business Org

*Please include all desired new technologies in the description
Please provide existing Org ID
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Apex DebuggerSave time by allowing ISV developers to debug Apex in real-time sessions and see exactly where the code is failing - right within your scratch orgs. New Partners: Auto Provision with Partner Business Org Request Exisitng Partners: Submit a CaseSelect Sub-topic:
Other partner benefits

Include in Subject:
Requesting New Technology for Partner Business Org

*Please include all desired new technologies in the description
Please provide existing Org ID
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ISV DebuggerWith the ISV Debugger, debug and troubleshoot specific customer issues right within the customers sandbox environment. This debugger only works in your customer’s Sandbox environments.Automatically included with License Management App (LMA) Select Sub-topic:
Other partner benefits

Include in Subject:
Requesting New Technology for Partner Business Org

*Please include all desired new technologies in the description

Please provide existing Org ID
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myTrailhead for Customers + Commerce Portal - Members (100)Create your own Trailhead! Partners can now publish a custom Trailhead experience to educate their customers using the engaging and gamified MyTrailhead system.Submit a case >Select Sub-topic:
Other partner benefits

Include in Case Subject: Requesting myTrailhead for Partners + Commerce Portals

Total number of licenses requesting



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New Technology (OEM)

BenefitBenefit DescriptionHow to AccessCase InstructionsBaseRidgeCrestSummit
Einstein Analytics - Coming Soon!Bring the power of rich, interactive visualizations and insights to your customers with data from the Salesforce Customer 360 Platform.Submit a case >Select Sub-topic:
Add Program Embedded Benefits to Catalog

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests
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Einstein Predictions (1)Embed predictive intelligence into your apps with Prediction Builder, where Einstein will automatically provide insights and predictions based on data stored on the Customer 360 Platform.Submit a case >Select Sub-topic:
Add Program Embedded Benefits to Catalog

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests
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Platform Cache (10MB)Platform Cache helps develop highly performant and responsive applications to drive a new level of performance and scalability for your applications. It is a major enabler to help you sell more - to larger, more complex customers.Submit a case >Select Sub-topic:
Add Program Embedded Benefits to Catalog

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests
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Salesforce Connect (3)Salesforce Connect provides your applications and customers an easy, seamless way to integrate non-Salesforce data sources into the Salesforce C360 user experience.Submit a case >Select Sub-topic:
Add Program Embedded Benefits to Catalog

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests
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Lightning ConsoleLightning console provides an efficient and interactive user experience to access and interact with multiple Salesforce records in a unified user experienceAutomatically addedNot Applicable - Already available for all OEM embedded licenses/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1/s/BlueCheckMark.png?v=1
Commerce Portal (100)This is the primary Salesforce Community product for OEMs. Commerce Portals allows you to create rich, digital user experiences to help your customers engage with their end customers or partnersSubmit a case >Select Sub-topic:
Add Program Embedded Benefits to Catalog

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests
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Custom ObjectsAdditional custom objects with force.com Embedded Licenses to help with customer implementation.

10 Custom Objects with Force.com Embedded Licenses
Submit a case >Select Sub-topic:
Add Program Embedded Benefits to Catalog

Include in Subject:
Requesting OEM Add-On Benefits at no cost

*Please open one case for all OEM technology requests
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 = eligible for benefit