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Reseller Marketing Journey
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General Topics
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Topics (A-Z)
AppExchange Partner (ISV) Benefits
We offer a unique set of benefits to support the growth of our AppExchange Partners. They will have access to an expanded range of benefits across the following categories by designation: Design & Develop, Sell & Market, and Service & Support
Not sure where to get started? Check out this resource created for you to answer questions and to provide details on each benefit, how to access, and the value other partners have received from the benefit.
Partner designations will be determined by your Trailblazer Score and you will be notified of your tier by your Partner Account Manager (PAM), email, or by submitting a case.
Visit the AppExchange Partner Program overview page for more details.
Design & Develop
| Benefit | Benefits description | How to Access | Base | Ridge | Crest | Summit |
| ISV Business Tools: Channel Order App (COA) License Management App (LMA) Trialforce | A comprehensive set of tools to manage license distribution, orders, and trials of partner apps including LMA, COA, and Trialforce. | Submit a case for each of the tools LMA COA Trialforce |  | | | |
| Enterprise Scale Testing (LDV) | Test Org that gives partners the ability to complete performance testing for a large amount of data (millions of records) in an org with a significant load (thousands) of concurrent users. | Submit a case > | 50 GB for 60 days | 50 GB for 60 days | 100 GB for days | 100 GB for unlimited days |
| ISV Developer Tools | A new way for partners to build and manage Salesforce apps across the entire software development lifecycle. It enables source-driven development of code, team collaboration with governance, and new levels of agility for custom app development on the Salesforce Platform. | Submit a case > | | | | |
| Access to semi-annual Platform Roadmap Webinar | Salesforce will present Salesforce C360 Platform roadmap semi-annually through a webinar | Partner Community | | | | |
| Security Review | A comprehensive security review of partner apps to ensure customer trust and data protection. | Partner Community | | | | |
| Access to Salesforce Customer 360 Platform Experts | Technical consultations with Salesforce Customer 360 experts including Lightning Web Components (LWC), Einstein, Marketing Cloud, Commerce Cloud, Industry Clouds, and Architecture guidance. Limit 5 consultations per partner annually. | Submit a case > | | | | |
| Technology & Product Roadmap Consultations | 2-hour technical consultation with a Salesforce ISV Technical Evangelist, three times a year, one per Salesforce release. The goal of that consultation is for the AppExchange Partner to share updates on their product development, discuss technical issues/obstacles, provide feedback, and review product architecture. | Submit a case > | | | ||
| Salesforce Accelerate Workshops Eligibility | Partners receive an invitation to apply to attend regional Partner Boot Camps. Subject to capacity on a first-come, first-serve basis. | Salesforce Notification | | | ||
| Named Technical Account Manager (TAM) | Designated named Technical Account Manager responsible for managing and coordinating technology and product aspects of the partnership. | Salesforce Notification | |
Sell & Market
| Benefit | Benefits description | How to Access | Base | Ridge | Crest | Summit |
| Checkout | Manage online payments easily with AppExchange checkout, powered by Stripe. | Partner Community | | | | |
| AppExchange Listing | Attract and engage new customers faster than ever with an AppExchange listing | Partner Community | | | | |
| AppExchange Marketing Program (AMP) | AMP offers co-marketing opportunities as an extension of Salesforce corporate marketing. It is a turnkey, paid program that specializes in marketing your solution, through promotions and content, to reach Salesforce customers, employees, and influencers as a complement to your own marketing. Marketing services available at an additional investment. | Partner Community |  | | | |
| Industry Blueprint & Roadmap Webinar | Join 2 annual Industry Blueprint & Roadmap Webinars to help strengthen your position in the industry and to find where your solution may fit with Salesforce. | Salesforce Notification | | |||
| Named Co-Marketing Manager | Designated co-marketing manager and allocated co-marketing budget. The co-marketing budget allocation and timing of spend will be based on meeting marketing prerequisites and an approved joint co-marketing plan. | Salesforce Notification | | |||
| Named Partner Account Manager (PAM) | Designated Partner Account Manager to support overall Salesforce Partnership. | Salesforce Notification | | |||
| Salesforce Executive Sponsor | Designated Salesforce Executive Sponsor to establish trusted relationship to help drive partner success. | Salesforce Notification | |
Service & Support
| Benefit | Benefits description | How to Access | Base | Ridge | Crest | Summit |
| Bulk Certification Exam & Instructor-led Training Discounts | Receive exclusive discounts based on your tier on certification exams and your choice of instructor led courses by our Trailhead Academy team. | Partner Community | 15% | 20% | 25% | 30% |
| Certification Exam Vouchers | Receive vouchers to cover the cost of the certification exams and build up your expertise. | Submit a case > | 2 | 3 | 5 | 7 |
| Partner Advisory Board Eligibility | Be considered for Salesforce's exclusive Partner Advisory Board positions and have the chance to influence future enhancements and changes to the AppExchange Partner Program. | Salesforce Notification | | | | |
| Technical Case Packs | Partner receives access to a Case Pack that includes a certain number of technical cases for the program year based on the benefit tier. Technical cases include access to the developer case type, which allow for up to 250 lines of code reviewed and SLAs. Once a partner uses all the cases provided to them as part of the technical entitlement, all additional cases opened will be routed through standard level support. The technical entitlement is an annual entitlement. | Salesforce Notification | 5 | 10 | 20 | N/A |
| Partner Premier Success | Provides partners with unlimited premier cases and a designated resource that serves as an advisor on driving resolution of critical production/development issues. Premier cases provide an increased SLA dependent on the severity as well as unlimited access to Developer Support. *Partners that upgrade to Summit tier throughout the year and have not previously purchased Partner Premier Success in prior years will not receive access to a Success Manager | Salesforce Notification | + Designated Success Manager |
Additional Resources
| Benefit | Benefit Description | How to Access |
| Partner Business Org | AppExchange Business Org production environment with AppExchange tools and two licences of Enterprise Edition Sales Cloud - no limits on apps, tabs, objects, fields. | Submit a case > |
| Access to the Partner Community | The primary source for all partner-related information and communication. | Partner Community |
| Partner Communications | Stay updated on all of the latest partner news, announcements, and updates by subscribing to partner communications emails. Upon subscribing, you'll be able to manage your preferences in order to customize the type of information you're interested in. | Partner Community |
| Event Sponsorships | Salesforce events are accelerators for everyone in the Salesforce community. Industry influencers get a glimpse into the future and a deep dive into incredible connected customer stories. All available to sponsor events at a cost. | Partner Community |
| Partner Webinars | Join webinars on various topics to help you accelerate growth and increase lifetime value from experts | Partner Community |
| Partner Forums | Partner Forums are a great opportunity to connect with the partner ecosystem from around the world. It gives you the chance to meet the Salesforce leadership team, engage in candid discussions on the future of business transformation, and gain exclusive insights into some of our latest product developments. We host multiple partner forum events all around the world and throughout the year, so make sure to join our Partner Forum collaboration group to find an event happening near you. | Partner Community |
| AppExchange Partner Onboarding Trails | Online courses to help all partners learn best practices on going to market with Salesforce and growing their business. | Partner Community |
| Partner Marketing Center | One-stop-shop for all Salesforce marketing related assets. It’s filled with a range of tools a marketer needs to plan and execute campaigns and events. | Partner Community |
| AppExchange Partner Trails | AppExchange education modules built specifically for partners. Partners take the Trailmixes to become an expert on all things AppExchange. | Partner Community |
| Badge for Designation | Leverage the Salesforce Partner Badges to market your company as a Salesforce Partner, illustrate the tenure of your Salesforce partnership & promote your AppExchange listing. | Partner Community |
| Press Release | As a Salesforce partner, there may be opportunities to leverage the Salesforce brand in your communications and collateral. In order to properly use the Salesforce brand in PR materials, we have created the partner public relations guidelines. These guidelines were developed to help your organization successfully amplify your message and accelerate customer success. Please make sure to review the PR guidelines below before submitting any content for approval. Please note: All materials must be submitted to our PR agency to obtain approval for any public mention of Salesforce. | Partner Community |
New Technology (Internal Use)
| Benefit | Benefit Description | How to Access | Case Instructions | Base | Ridge | Crest | Summit |
| Einstein Analytics (2) | Use to create interactive views of complex data and take action on changing information. Gain new insights into how your customers are using your applications with App Analytics. | New Partners: Auto Provision with Partner Business Org Request Exisitng Partners: Submit a Case | Select Sub-topic: Other partner benefits Include in Subject: Requesting New Technology for Partner Business Org *Please include all desired new technologies in the description Please provide existing Org ID | | | | |
| Apex Debugger | Save time by allowing ISV developers to debug Apex in real-time sessions and see exactly where the code is failing - right within your scratch orgs. | New Partners: Auto Provision with Partner Business Org Request Exisitng Partners: Submit a Case | Select Sub-topic: Other partner benefits Include in Subject: Requesting New Technology for Partner Business Org *Please include all desired new technologies in the description Please provide existing Org ID | | | | |
| ISV Debugger | With the ISV Debugger, debug and troubleshoot specific customer issues right within the customers sandbox environment. This debugger only works in your customer’s Sandbox environments. | Automatically included with License Management App (LMA) | Select Sub-topic: Other partner benefits Include in Subject: Requesting New Technology for Partner Business Org *Please include all desired new technologies in the description Please provide existing Org ID | | | | |
| myTrailhead for Customers + Commerce Portal - Members (100) | Create your own Trailhead! Partners can now publish a custom Trailhead experience to educate their customers using the engaging and gamified MyTrailhead system. | Submit a case > | Select Sub-topic: Other partner benefits Include in Case Subject: Requesting myTrailhead for Partners + Commerce Portals Total number of licenses requesting | |
New Technology (OEM)
| Benefit | Benefit Description | How to Access | Case Instructions | Base | Ridge | Crest | Summit |
| Einstein Analytics | Bring the power of rich, interactive visualizations and insights to your customers with data from the Salesforce Customer 360 Platform. | Submit a case > | Select Sub-topic: Add Program Embedded Benefits to Catalog Include in Subject: Requesting OEM Add-On Benefits at no cost *Please open one case for all OEM technology requests | | | | |
| Einstein Predictions (1) | Embed predictive intelligence into your apps with Prediction Builder, where Einstein will automatically provide insights and predictions based on data stored on the Customer 360 Platform. | Submit a case > | Select Sub-topic: Add Program Embedded Benefits to Catalog Include in Subject: Requesting OEM Add-On Benefits at no cost *Please open one case for all OEM technology requests | | | | |
| Platform Cache (10MB) | Platform Cache helps develop highly performant and responsive applications to drive a new level of performance and scalability for your applications. It is a major enabler to help you sell more - to larger, more complex customers. | Submit a case > | Select Sub-topic: Add Program Embedded Benefits to Catalog Include in Subject: Requesting OEM Add-On Benefits at no cost *Please open one case for all OEM technology requests | | | | |
| Salesforce Connect (3) | Salesforce Connect provides your applications and customers an easy, seamless way to integrate non-Salesforce data sources into the Salesforce C360 user experience. | Submit a case > | Select Sub-topic: Add Program Embedded Benefits to Catalog Include in Subject: Requesting OEM Add-On Benefits at no cost *Please open one case for all OEM technology requests | | | | |
| Lightning Console | Lightning console provides an efficient and interactive user experience to access and interact with multiple Salesforce records in a unified user experience | Automatically added | Not Applicable - Already available for all OEM embedded licenses | | | | |
| Commerce Portal (100) | This is the primary Salesforce Community product for OEMs. Commerce Portals allows you to create rich, digital user experiences to help your customers engage with their end customers or partners | Submit a case > | Select Sub-topic: Add Program Embedded Benefits to Catalog Include in Subject: Requesting OEM Add-On Benefits at no cost *Please open one case for all OEM technology requests | | | | |
| Custom Objects | Additional custom objects with force.com Embedded Licenses to help with customer implementation. 10 Custom Objects with Force.com Embedded Licenses | Submit a case > | Select Sub-topic: Add Program Embedded Benefits to Catalog Include in Subject: Requesting OEM Add-On Benefits at no cost *Please open one case for all OEM technology requests | | | | |
✔ = eligible for benefit |
AppExchange Partner Program - Benefit Value Proposition
Salesforce performs an annual partner evaluation to determine the designation for all partners in the AppExchange Partner Program. Partners are notified about their designation assignment at the beginning of the applicable program year. Benefits associated with the designation are applied immediately upon notification.
EDUCATION
Review the PY21 AppExchange Partner Program guide >
Review the PY21 ISV Technology Benefits guide >
Review the AppExchange Partner Program Benefit Value Proposition" >
EVENTS & GROUPS
Join the AppExchange Onboarding collaboration group >
Join the AppExchange & ISV Technical Enablement collaboration group >
TOOLS
Q: If I'm Base tier now and upgrade to Crest the next quarter, will I get 5 total Certification Vouchers?
A: Yes, you will be able to use 5 total as a new Crest partner but that is the maximum a partner can attain from upgrading to the Crest Tier.
Q: Where can I find guidance on where to start as an AppExchange partner?
A: Check out the ISV Onboarding guide >
Q: How can I collaborate and co-market with Salesforce?
A: There are several ways to collaborate and co-market with us, many of which are available just as members of the Program
Learn more here >
Q: How can I check what my tier is?
A: Tier details will be emailed to partners. Additionally, you can reach out to your Partner Account Manager (PAM), or you can submit a case.
Q: How do I find out who my Partner Account Manager (PAM) is?
A: Please refer to the the benefits table on this page to see if you qualify for a PAM. Upon joining the Salesforce Partner Community, you will be contacted by someone from our team regarding your consulting business enrollment or commercial app idea. Afterwards, if you have been assigned a PAM, they will reach out to you via email. Review the PAM overview page to learn more.
Learn more >
Q: What if I don't have a PAM?
A: While not every partner is assigned a PAM, there are several available resources to take advantage of in the Partner Community. Please review the benefits table on this page to learn about the available resources that can help guide you along your journey.
