Success Stories Overview


Explore this page to understand the different types of success stories we highlight around the ecosystem, success story examples, and how to submit your story to be featured.Partners play an integral role in delivering success to customers in their Salesforce journey. Because of this, we have developed a program for all partner types to showcase the great work that has been accomplished. 

Review examples of each success story type >

ISV Partner Success Stories (Customer-Facing)
Story description Captures the great work our consulting partners are doing to propel customer success. Stories of this type are one of the requirements for consulting partners to earn specializations for the Partner Navigator Program.
What are the qualifications to be featured?

Must be a Salesforce consulting partner to submit a story for the Partner Navigator Program.

Examples of strong metrics include:

  • - X% increase in revenue, customers, lead generation/conversion, and/or pipeline
  • - Reduction in sales cycle length by X days
  • - Increase in funding, headcount, resources as a result of strong demand for AppExchange listing
  • - Your AppExchange solution fills a Salesforce whitespace and/or addresses a specific industry need
  • - You're an existing Salesforce customer/developer and have monetized a custom development for AppExchange
Where will I be featured? These stories are shared internally at Salesforce to educate and enable our sales and other customer-facing teams.
Where do I submit my story? Submit your ISV Partner Success Story here >    Partner Navigator Story Deck >
Who should I reach out to if I have questions? Post in the Q&A collaboration group > 

Partner Navigator Stories (Internal Only)
Story description Captures the great work that a consulting partner is doing to propel customer success. Stories of this type are one of the requirements for consulting partners to earn specializations for the Partner Navigator Program
What are the qualifications to be featured?

Must be a Salesforce Consulting Partner to submit a story for the Partner Navigator Program
Where will I be featured? These stories will be shared internally at Salesforce to educate and enable our sales and other customer-facing teams
Where do I submit my story? Submit your Partner Navigator story here >
Who should I reach out to if I have questions? Reach out via email >

ISV Winning with Partner Stories (Internal Only)
Story description Captures how an ISV partner and Salesforce Core AE drove joint success in a customer deal. We are grateful for our partnerships and want to highlight successes that couldn't have happened without them
What are the qualifications to be featured?

Must meet the following criteria:
Where will I be featured? These stories will be shared internally at Salesforce to educate and enable our sales and other customer-facing teams
Where do I submit my story? Submit your Winning for Partners (ISV) story here >
Who should I reach out to if I have questions? Post in the Q&A collaboration group >

ISV Customer Success Stories (Customer-Facing)
Story description Demonstrates how a Salesforce customer has seen measurable success as a result of using an AppExchange solution(s). This is a great opportunity to highlight the value your AppExchange solution provided in solving a customer challenge
What are the qualifications to be featured?

Must have metrics to demonstrate measurable impact: ROI, time saved, etc.
Where will I be featured? These stories may be featured in customer-facing AppExchange first call decks, Salesforce event presentations, and other customer-facing collateral
Where do I submit my story? Submit via email >
Who should I reach out to if I have questions? Reach out via email >
Tips on Socializing Your Success Stories
- Share your completed slides with your PAM (if applicable) for final approval on content and design.
- If you don't want them shared with customers, write INTERNAL ONLY in red at the bottom of each slide.
- Announce each story slide in Chatter, and don't forget to include #keywords to make the post more searchable.
- Add three stories to your Salesforce-facing presentations.
- Develop stores on different industries, market segments and use cases.


Q: As a partner, how do Customer Success Stories impact me and my business?
A: Your success stories help us to build a database of high quality stories & references that promote your work to Salesforce account executives, our marketing team, and customer prospects. This program is designed for you to maximize your visibility in the marketplace by aligning with our internal Salesforce teams.

Q: As a Salesforce Partner (AppExchange, Consulting), what do I need to do to submit a story? 
A: Review the comparison chart in the "Success Story Opportunities" tab for instructions

Q: How do I know my story has been received? 
A: After you submit your story via the story submission form or via email, you will receive a confirmation email. Keep in mind that the team will automatically receive your story and will notify you if anything is missing.

Q: Can we submit multiple stories at once? 

A: No, you can only submit one story at a time.

Q: How do customer stories count towards Partner Navigator program status?
A: Partner Navigator success stories are part of the requirements for earning specializations and achieving Specialist Navigator status. Success stories expire two years from the day of their submission/creation for inclusion in Partner Navigator.

Q: Are there any examples of customer stories you can share?
A: Yes.  Please see examples of the different types of success stories here.

Q: What is the best way to manage my own customer success stories (internal to my partner organization)?
A: We encourage you to manage your own stories with solutions from AppExchange. You can view a variety of customer stories apps here, including a free Force.com Labs app. We strongly recommend installing the app to your Partner Business Org to give your team full visibility. This is a best practice used by many of our most successful partners.