Success Stories Overview

Consulting Partners

For our consulting partners, customer stories are no longer a requirement for our Partner Program as of June 1, 2020. We made this change based on your feedback as part of our effort to simplify and standardize the requirements of the Navigator program. You may, however, continue to create and promote stories in the following ways if you like:
  • - Showcase customer success on your AppExchange listing. Promote your expertise by highlighting success stories as ‘Featured Resources’ on the ‘Overview’ tab of your listing. This is a valuable way to showcase your experience to customers and Salesforce account execs.

  • - Submit exceptional stories for a Salesforce Partner Innovation Award. This annual recognition highlights outstanding contributions made by our partners delivering customer success. Applications are usually accepted in the summer to early fall — join the Partner Innovation Awards Chatter group to stay up to date on the process and call for submissions.

  • - Provide customer project information for Navigator specialization credit. Taking this action will help customers and Salesforce AEs identify you for help with their business challenges.

Should you have questions on the ways to submit stories, please reach out to  partnerstories@salesforce.com.

ISV Partners

Explore the table below to understand the different types of success stories we highlight for ISVs around the ecosystem. This information includes success story examples and instructions on how to submit your story to be featured.

Review examples of each success story type >

ISV Partner Success Stories (Customer-Facing)
Story description Demonstrates the measureable success and growth that an ISV partner has found as a result of joining the AppExchange Partner Program.
What are the qualifications to be featured?

Partner must have a public, active AppExchange listing and have seen quantifiable results since launching on AppExchange.

Examples of strong metrics include:

  • - X% increase in revenue, customers, lead generation/conversion, and/or pipeline
  • - Reduction in sales cycle length by X days
  • - Increase in funding, headcount, resources as a result of strong demand for AppExchange listing
  • - Your AppExchange solution fills a Salesforce whitespace and/or addresses a specific industry need
  • - You're an existing Salesforce customer/developer and have monetized a custom development for AppExchange
Where will I be featured? These stories are featured across AppExchange marketing efforts and internal Salesforce teams.
Where do I submit my story? Submit your ISV Partner Success Story here >
Who should I reach out to if I have questions? Post in the Q&A collaboration group > 

ISV Winning with Partner Stories (Internal Only)
Story description Captures how an ISV partner and Salesforce Core AE drove joint success in a customer deal. We are grateful for our partnerships and want to highlight successes that couldn't have happened without them
What are the qualifications to be featured?

Must meet the following criteria:

  • - ISV ACV > $50K
  • - Expanded Salesforce footprint- Sourced a joint deal
  • - Helped overcome competition
Where will I be featured? These stories will be shared internally at Salesforce to educate and enable our sales and other customer-facing teams
Where do I submit my story? Submit your Winning for Partners (ISV) story here >
Who should I reach out to if I have questions? Post in the Q&A collaboration group >

ISV Customer Success Stories (Customer-Facing)
Story description Demonstrates how a Salesforce customer has seen measurable success as a result of using an AppExchange solution(s). This is a great opportunity to highlight the value your AppExchange solution provided in solving a customer challenge
What are the qualifications to be featured?

Must have metrics to demonstrate measurable impact: ROI, time saved, etc.
Where will I be featured? These stories may be featured in customer-facing AppExchange first call decks, Salesforce event presentations, and other customer-facing collateral
Where do I submit my story? Submit via email >
Who should I reach out to if I have questions? Reach out via email >
Tips on Socializing Your Success Stories
- Share your completed slides with your PAM (if applicable) for final approval on content and design.
- If you don't want them shared with customers, write INTERNAL ONLY in red at the bottom of each slide.
- Announce each story slide in Chatter, and don't forget to include #keywords to make the post more searchable.
- Add three stories to your Salesforce-facing presentations.
- Develop stores on different industries, market segments and use cases.


Q: As a partner, how do Customer Success Stories impact me and my business?
A: Your success stories help us to build a database of high quality stories & references that promote your work to Salesforce account executives, our marketing team, and customer prospects. This program is designed for you to maximize your visibility in the marketplace by aligning with our internal Salesforce teams.

Q: As a Salesforce Partner (AppExchange, Consulting), what do I need to do to submit a story? 
A: Review the comparison chart in the "Success Story Opportunities" tab for instructions

Q: How do I know my story has been received? 
A: After you submit your story via the story submission form or via email, you will receive a confirmation email. Keep in mind that the team will automatically receive your story and will notify you if anything is missing.

Q: Can we submit multiple stories at once? 

A: No, you can only submit one story at a time.

Q: Are there any examples of customer stories you can share?
A: Yes. Please see examples of the different types of success stories here.

Q: What is the best way to manage my own customer success stories (internal to my partner organization)?
A: We encourage you to manage your own stories with solutions from AppExchange. You can view a variety of customer stories apps here, including a free Force.com Labs app. We strongly recommend installing the app to your Partner Business Org to give your team full visibility. This is a best practice used by many of our most successful partners.

Q: As a Consulting Partner, do I need to submit stories to achieve distinctions in Navigator?
A: As of June 1, 2020 stories are no longer a requirement for Navigator. If you have additional questions on previously submitted stories, please reach out to partnerstories@salesforce.com