Branding Guidelines for Salesforce Partners

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By partnering to drive global impact and joint customer success, there are several opportunities to leverage your unique and strong brand in the partner ecosystem. As a result, we have created brand guidelines specifically for Salesforce Partners. This information is intended to help you, our most valuable evangelists, to clarify some of your brand protection responsibilities and leverage the many benefits of the partner ecosystem without negatively impacting Salesforce brands.

Please note that our Brand Protection Policies supplement the intellectual property legal policies on our website (collectively, "Legal Policies") and should not be treated as an exhaustive outline of your responsibilities as a partner, but rather as tools to properly align with Salesforce messaging and branding.

Check out our brand guidelines in the "Media" section below and download the partner badges from the "Resources" section.


Please leverage the Branding Guidelines for Salesforce Partners in order to: 
- Reference Salesforce brands effectively and correctly
- Enhance the value of your partnership with Salesforce by building unique brands and original content
- Build brand trust through precise and accurate messaging
- Be a  Salesforce "brand ambassador” and assist in protecting the integrity and strength of Salesforce brands


For the ISV Premier Partner badges, please reach out to your Partner Account Manager. 
Note: Please only use partner-approved badges that pertain to the programs your company is currently enrolled in.

 AppExchange PartnersConsulting Partners
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Q: Where do these branding guidelines and policies apply?
A: Everywhere. The branding guidelines include, but are not limited to: websites, social media, marketing collateral, data sheets, white papers, promotional videos, and merchandise (e.g. t-shirts, toys, pens, bags).

Q: Where can I access approved partner badges?
A: Download the partner program badges here >

Q: Where can I find Salesforce.org badges?
A: Download the Salesforce.org Badges > (Power of Us Hub login required)

Q: What is the Salesforce badge system?
A: Similar to Apple’s App Store badge or Google Play’s badge, we created a mark that effectively communicates your company’s role in the Salesforce ecosystem in a big way. Whether you are placing the partner badge on your webpage, or sponsoring a booth at an event, this new system will help others recognize your partnership with Salesforce.

Q: What badges can I use?
A: Only use the badges that apply to you. For example, if you are a Consulting Partner, only use the ‘Consulting Partner’ badge. If you are only an AppExchange-available product, only use the ‘Available on AppExchange’ badge. This system was created to ensure distinction and significance for our ecosystem, so please leverage them accordingly.

Q: Can I get a reverse image of the badge?
A: Yes! The partner badges .zip file includes badges with the blue and gray background.  In addition, all badges are available in both .ai and .png files.

Q: I am an AppExchange (ISV) Premier partner. How do I receive access to the Premier partner badge?
A: Please reach out to your Partner Account Manager (PAM) to receive the badge >

Q: Am I allowed to use copyrighted work of Salesforce?

A: Yes.  Request permission to use Salesforce copyrighted work here >

Q: I received an email from 'brandprotection@mm-salesforce.com' concerning branding violations? Is that an official email from Salesforce?
A: Yes. We use MarkMonitor for branding enforcement purposes, which uses the email alias: brandprotection@mm-salesforce.com.

Q: How can I leverage the benefits of the partner ecosystem without negatively impacting Salesforce brands?
A: Follow these best practices: 

  • Give your company and its products unique and original brand names.
  • Emphasize your brands above all others in your materials
  • Treat Salesforce's brands as the [trademarks] that they are.
  • Use only badges approved for use by Salesforce partners (“Partner Approved Badges”)
  • Use your own original videos, designs, and images.
  • When in doubt, submit inquiries to Salesforce via the Partner Community. 

Questions? Reach out in our Partner Marketing collaboration group here >