Branding Guidelines for Salesforce Partners

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Partner Branding Protection Policies and Guidelines ("Brand Protection Policies") are designed for the entire partner ecosystem and event sponsors. They supplement the intellectual property legal policies on our website (collectively, "Legal Policies").

This information is intended to help you, our most valuable evangelists, build your own unique and strong brands, and to clarify some of your brand protection responsibilities - these Brand Protection Policies should not be treated as an exhaustive outline of your responsibilities as a partner, but rather as tools to help you leverage the many benefits of the partner ecosystem without negatively impacting Salesforce brands.

Review this entire document (.pdf) to ensure that your organization is properly aligned with Salesforce messaging and branding:

Need to file an exception, and request permission to use Salesforce copyrighted work?

Looking for Partner Program logos? Now they are badges (see the Badges tab below)!

Looking for Salesforce.org badges (must have login to Power of Us Hub)?
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  • Review the entire Partner Brand Protection Policies and Guidelines document (.pdf)
  • Complete and return this form to request permission to use Salesforce copyrighted work
  • Be “Brand Ambassadors” for Salesforce and assist in protecting the integrity and strength of Salesforce brands
  • Reference Salesforce brands effectively and correctly
  • Enhance the value of your partnership with Salesforce by building unique brands and original content 
  • Build brand trust through precise and accurate messaging
Download all Partner Program badges (.zip file) here. The .zip file contains all of the assets (hi-res, reverse branding, etc.). 

For the AppExchange (ISV) Premier Partner badges, please reach out to your Partner Account Manager. 

AppExchange
Partners

Consulting
Partners
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Note: Use partner-approved badges that accurately identify programs in which your company is currently enrolled.

Additional Resources

Q: Where do these branding guidelines and policies apply?
A: EVERYWHERE, including, but not limited to - websites and social media, marketing collateral, handouts (data/fact sheets, white papers, etc.), promotional videos, and merchandise (e.g. t-shirts, toys, pens, bags). 

Q: What makes a strong brand?
A: Strong brands are either highly distinctive brands or those that have acquired distinctiveness. Refer to the Partner Brand Protection Policies and Guidelines for more information on the distinctiveness spectrum. 

Q: Where can I access approved partner badges?
A: Download the partner badges here.

Q: Where can I find Salesforce.org badges?
A: Find the Salesforce.org badges here (must have login to Power of Us Hub). 

Q: What is the Salesforce badge system?
A: As our company grows and evolves, we realized that creating net-new logos for every new instance of a partnership or a sponsorship wasn’t good enough. We wanted to create a mark that was a stamp of approval, something that could be easily identifiable and be significant for its users. Similar to Apple’s App store badge or Google Play’s badge, we wanted a mark that would say, “Congratulations. You have made it. You are now a part of the Salesforce ecosystem in a big way.”. Following a similar style to other badge systems, we can now effectively communicate your company’s role in the Salesforce ecosystem, no matter the medium. Whether you are a partner proudly placing your badge on a webpage or a company that is the proud recipient of a sponsored booth at an event, this new system will help you to achieve all of your goals.

Q: What badges can I use?
A: Only use the badges that apply to you. For example, if you are an AppExchange Partner, only use the ‘AppExchange Partner’ badge. If you are only an AppExchange-available product, only use the ‘Available on AppExchange’ badge. This system was created to ensure distinction and significance for our ecosystem, so help us to keep it that way!

Q: Can I get a reverse image of the badge?
A: Yes! The partner badges .zip file includes badges with the blue and gray background.

Q: What types of files are included in the .zip file?
A: The badges are currently provided as .ai and .png files. 

Q: I am an AppExchange (ISV) Premier partner. How do I receive access to the Premier partner badge?
A:Please reach out to your Partner Account Manager (PAM) to receive the badge.

Q: When can I start using this new system?
A: As soon as possible! We are partnering with Legal to roll this program globally so please make sure to update all assets as soon as you can. We want to make sure that everything is up to date as we get into Dreamforce season.

Q: Am I allowed to use copyrighted work of Salesforce?
A: Complete, and return this form to request permission to use copyrighted work of Salesforce.

Q: I received an email from 'brandprotection@mm-salesforce.com' concerning branding violations? Is that an official email from Salesforce?
A: Yes. We use MarkMonitor for branding enforcement purposes, which uses the email alias: brandprotection@mm-salesforce.com.

Q: How can I leverage the benefits of the partner ecosystem without negatively impacting Salesforce brands?
A: Follow these best practices: 

  • Give your company and its products unique and original brand names.
  • Emphasize your brands above all others in your materials
  • Treat Salesforce's brands as the [trademarks] that they are.
  • Use only badges approved for use by Salesforce partners (“Partner Approved Badges”)
  • Use your own original videos, designs, and images.
  • When in doubt, submit inquiries to Salesforce via the Partner Community. 

Q: What should I keep in mind when branding as a Salesforce Partner?
A: Follow these best practices:

  • DON’T use brands, domain names, usernames, logos or other content that imitates or could be confused with that of Salesforce
  • DON’T use badges to represent or refer to Salesforce, other than Partner Approved Badges.
  • DON’T modify Salesforce brands or logos in any way.
  • DON’T use Salesforce brands in your marketing materials in a way that makes them a distinctive or prominent feature.
  • DON’T use any Salesforce badge, designation, or award that is more than one year old. 

Q: What should I keep in mind when sponsoring at Salesforce events?
A: Follow these best practices:

  • Booth graphics must be approved in advance.
  • Your booth graphics must comply with the Partner Branding Policies. 
  • You must use trademark symbols and an appropriate legal line. 
  • All collateral including videos, handouts, and flyers, must comply with these Branding Protection Policies.

Q: What if I still have unanswered questions regarding branding guidelines or partner badges?
A: Post a question in the Partner Marketing Collaboration Group.