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Salesforce Partner Public Relations Guidelines

Thinking of leveraging the Salesforce brand in communications collateral? Review the Partner Public Relations Guidelines (below) to understand how to properly use the Salesforce brand in PR material. Following this information will help your organization successfully amplify your message and accelerate customer success. 

Access the PR Guidelines here (Partner Community login required). 

To obtain approval for any public mention of Salesforce, all material must be submitted to sfpartners@zenogroup.com.

New! The deadline to submit Dreamforce sponsor press releases is Friday, August 10th. There will be a "Partner PR quiet period" from Friday, August 10 - Monday, October 1. During this time, no partner releases will be reviewed or approved. See this Alert! for more information.
  • All partner contracts state that any public mention of salesforce.com or any of its brands MUST be approved by Salesforce
  • To obtain approval for any public mention of Salesforce, all material must be submitted to sfpartners@zenogroup.com
  • Partners to provide Salesforce a minimum of four weeks to provide an approved version of the material
  • Review the Partner Branding Guidelines

Q: How can I obtain approval for PR branded materials, including press releases?
A: To obtain approval for any public mention of Salesforce, all material must be submitted to sfpartners@zenogroup.com.

Q: How long until material is approved?
A: Minimum of four weeks.

Q: What are your social media and blogging policies?
A: Social Media:

  • Be honest and apparent. You are representing yourself and your actions can reflect upon Salesforce. Be open about your affiliations with Salesforce whenever possible. 
  • Respect your audience. Refrain from personal insults, slurs or obscenity. Do not disparage Salesforce, other partners, companies, or customers.
  • Do not share confidential information or engage in rumors of speculation. As a member of the partner ecosystem, you may be privy to certain information before it is communicated to the public.
     Blogging:
  • All blogs must be factually accurate.
  • All blogs must comply with the communications guidelines for using Salesforce branding.

Q: Are there any barriers to content approval?
A: Yes, collateral will not be approved if it contains any of the following: best-of-breed claims for a product, offering, solution, or service, mention of Salesforce, or its brands, when it is unrelated to partner news or offering, branding references that don't comply with the Salesforce Style Guide, statistics and numbers that are not supported by an authoritative third-party source, and Salesforce owned content.

Q: What if I still have unanswered questions regarding PR?
A: Post a question in the Partner Marketing Collaboration Group (login required).