Salesforce Partner Public Relations Guidelines

"As a Salesforce partner, there may be opportunities to leverage the Salesforce brand in your communications and collateral. In order to properly use the Salesforce brand in PR materials, we have created the partner public relations guidelines. These guidelines were developed to help your organization successfully amplify your message and accelerate customer success. Please make sure to review the PR guidelines below before submitting any content for approval.

Please note: All materials must be submitted to our PR agency to obtain approval for any public mention of Salesforce.

Access the partner PR guidelines here (Partner Community login required) >

Access the 2019 Dreamforce partner PR guidelines here (Partner Community login required) >

Submit content via email for approval >

Partner Marketing: Branding, Communications, and PR
https://www.youtube.com/watch?v=uH5-HeqD0BU&feature=emb_logo
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  • - All partner contracts state that any public mention of salesforce.com or any of its brands MUST be approved by Salesforce
  • - All materials must be submitted to our PR agency to obtain approval for any public mention of Salesforce.
Submit content for approval >
  • - Partners must provide Salesforce a minimum of four weeks to provide an approved version of the material

Q: How can I obtain approval for PR branded materials, including press releases?
A: To obtain approval for any public mention of Salesforce, all material must be submitted to sfpartners@zenogroup.com.

Q: How can I obtain approval for PR branded materials, including press releases?

A: To obtain approval for any public mention of Salesforce, all materials must be submitted to sfpartners@zenogroup.com.

Submit content for approval >

Q: How long does it take until content is approved?

A: It takes between two to four weeks for content to be approved.

Q: What are your social media and blogging policies?

A: Social Media: 

  • - Be honest and apparent. You are representing yourself and your actions can reflect upon Salesforce. Be open about your affiliations with Salesforce whenever possible
  • - Respect your audience. Refrain from personal insults, slurs or obscenity. Do not disparage Salesforce, other partners, companies, or customers
  • - Do not share confidential information or engage in rumors of speculation. As a member of the partner ecosystem, you may be privy to certain information before it is communicated to the public

Blogging:

  • - All blogs must be factually accurate
  • - All blogs must comply with the communications guidelines for using Salesforce branding"

Q: Are there any barriers to content approval?

A: Yes, collateral will not be approved if it contains any of the following: 

  • - Best-of-breed claims for a product, offering, solution, or service
  • - Mention of Salesforce, or its brands, when it is unrelated to partner news or offering
  • - Branding references that don't comply with the Salesforce style guide
  • - Statistics and numbers that are not supported by an authoritative third-party source
  • - Salesforce-owned content


Still have questions? Ask us in the Partner Marketing collaboration group >