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B2C Commerce for LINK Technology Partners 
Salesforce B2C Commerce (formerly Demandware) is a cloud-based software solution that empowers companies to unify the customer experience across all points of commerce, including web, social, mobile, store, and others. From shopping to fulfillment, to customer service, B2C Commerce delivers a 1-to-1 shopping experience with built-in predictive intelligence.As a Salesforce B2C Commerce LINK Technology Partner, you offer value-added capabilities and applications that compliment B2C Commerce. Best of all, we certify your integrations, so you’re a true partner, not a vendor. If you would like to engage with the B2C Commerce LINK Partner Team, please visit the What You Need to Know tab to understand how to become a LINK Technology Partner, and the Resources tab, where you can find useful documentation (like the "LINK Technology Partner Program Guide").
Access the B2C Commerce Learning path for Sales and Technical resources here >.
Additional questions? Engage with the Technology Partner Team and others in the partner ecosystem in the LINK Technology Partner Program Group.
What You Need to Know
| Prospective Partners | Existing Partners |
Sign up for the Partner Community. If you need help signing up, please review these steps. Get started with the Salesforce Partner Community by taking this Trailhead module. Learn more about the LINK Technology Partner Program and the processes, fees and requirements associated with becoming a partner in the Program Guide. To help in making a decision about whether you plan to build your cartridge in-house or with a Consulting Partner in the ecosystem, please review this document. Engage with our team and other partners in the LINK Technology Partner Group. | Sign up for the Partner Community. If you need help signing up, please review these steps. |
Program Resources
| Category | Resource | Audience | Description |
| Program Materials | LINK Technology Partner Program Guide (English) | All | English version of B2C Commerce LINK Technology Partner Program Guide |
|---|---|---|---|
| LINK Partnership Checklist | All | Follow this helpful learning path and leverage these materials to start, or continue, on your journey to becoming an awesome LINK Technology Partner | |
| Headless Listings Overview and FAQ | All | Learn about headless listings on the LINK Program with this overview of Salesforce Commerce Cloud's headless offering and FAQ. | |
| Legal Materials | Salesforce Commerce Cloud LINK Partner Integration Agreement | Legal | Legal documents associated with the execution of the LINK Partner Integration Agreement |
| Demandware API License Agreement | Legal | Legal documents associated with the execution of the LINK Technology Partner Program | |
Technical Resources
| Category | Resource | Audience | Description |
| Building & Certifying a Cartridge | Pre-Certification List | Technical | Outline of steps that should be completed prior to submitting a certification request |
|---|---|---|---|
| Certification Guide | All (Primarily Technical) | Guidelines for building, submitting and maintaining a cartridge as a Technology Partner | |
| LINK Integration Best Practices Guide | Technical | B2C Commerce development guidelines for LINK integrations | |
| LINK Certification Demo Guide | Technical | Guidelines on how to schedule/setup a demo call with the LINK Certification Team | |
| LINK Git Instructions | Technical | Instructions for accessing GitHub and leveraging your org's repository | |
| Integration Documentation Template | Technical | Template for documentation that accompanies an integration | |
| LINK Certifications Requirements Checklist | Technical | Checklist of required items for LINK integrations | |
| LINK Storefront Reference Architecture Guide | Technical | Guidelines on how to build an integration for the Storefront Reference Architecture | |
| LINK Page Designer Guide | Technical | Guidelines for developing and certifying a LINK Page Designer cartridge | |
| LINK OCAPI Guide | Technical | Guidelines for developing OCAPI only integrations | |
| LINK Page Designer Guide Template | Technical | Template for documentation that accompanies a Page Designer cartridge | |
| Education Requirement | Certification Requirement Outline | Technical | Outline of the requirement that if a cartridge is built in-house, a member of the Development Team must be a Certified B2C Commerce Developer, or the partner works with Consulting Partner in the ecosystem to build the integration. |
| Salesforce University B2C Commerce Developer | Technical | b. Update the resource name to “Instructor led B2C Commerce Developer Course | |
| B2C Commerce Learning Path Free Partner tutorials | Technical | Free Partner Developer Education materials | |
| B2C Commerce Developer exam | Technical | Earn B2C Commerce Developer credential by scheduling your proctored exam here | |
| Developer Certification Maintenance exam | Technical | Schedule your B2C Commerce Developer Maintenance Exam here | |
| Other | Commerce Cloud Developer Forum | Technical | A centralized location for Developers, Architects, Admins, and other technical personas to post and respond to questions, review and discuss best practices, and collaborate on approaches to business logic development on the B2C Commerce platform |
| B2C Commerce On-Demand Sandbox FAQ | Technical | FAQ on how to obtain B2C Commerce On-Demand Sandboxes | |
| Technical Webinars/Materials | Technical | B2C Commerce technical webinar recordings and updates for Technology Partners. | |
| B2C Commerce Infocenter & API Documentation | Technical | Ungated access to view tutorials and API documentation to help you plan your integration build. | |
| OCAPI Best practices FAQ | Technical | Must-read OCAPI FAQ document before developing OCAPI integrations | |
| Holiday Readiness FAQ | Technical | LINK Partner guidelines to have a successful holiday season | |
| LINK Timeline | Technical | Timeline of upcoming and past items relating to LINK integrations | |
| Headless Listings: Creating a Guide for Headless Integration | Technical | Check out instructions on how to create a guide that helps customers become more comfortable with solutions that span their offerings and Salesforce Commerce Cloud via API-based implementations (aka 'Headless'). |
Resources
| Resource | Audience | Description |
| B2C Commerce Learning Path | Sales, Marketing & Technical | Sales & Technical content |
| B2C Commerce First Call Deck | Sales, Marketing | Use slides from this deck to properly position the Salesforce B2C Commerce Platform in your own presentations |
| Sales Enablement Resources | Sales | B2C Commerce training resources across various topics |
| Newsletters | All | Archive of Commerce Cloud partner newsletter announcements |
| Partner Webinars & Demo Jams | Sales, Marketing | On-demand recordings of past B2C Commerce technology partner Demo Jams, Spotlight sessions, partner-led webinars, etc |
| Web Content Forms | Marketing | Web content form for Technology Partners to be featured on the B2C Commerce LINK Marketplace. Partners should follow the instructions as listed on the form to submit new listings or listing updates to the LINK Technology Team for processing |
| Sales Kit | Sales, Marketing | The Sales Kit includes four essential templates as well as instruction on how to use each piece of collateral. Partners should use their completed Sales Kit when talking with internal Salesforce employees only |
| Partner Badges | Marketing | Certified Commerce Cloud Partner badges for use on partner websites, marketing materials, etc. after your cartridge has been certified |
| Partner PR Guidelines and Templates | Sales, Marketing | Press Release guidelines and templates for partners |
| Branding Guidelines | Sales, Marketing | Review this page to ensure that your organization is properly aligned with Salesforce messaging and branding |
Product Resources
| Resource | Audience | Description |
| Platform: GDPR | All | Salesforce B2C Commerce will serve as a partner to merchants who are readying themselves for the GDPR. This section will serve as a resource hub for all GDPR content. |
| Digital | All | Inspire the connected customer with seamless shopping experiences across all digital commerce channels: web, mobile, social, and more |
| Digital: Storefront Reference Architecture (SFRA) | All | This section contains enablement resources for B2C Commerce's Storefront Reference Architecture - to empower the partner ecosystem with the tools needed to build new site implementations and redesigns. |
| Einstein | All | Resources to discover the power of personalization with Einstein with easy-to-use AI embedded across B2C Commerce. |
| Order Management | All | Resources to learn more about B2C Commerce's order management offering, including distributed order management, omni-channel service, and inventory management. |
| Cross-Cloud Solutions | All | Resources on cross-cloud solutions, such as Commerce Cloud and Service Cloud Connector, and the Commerce Cloud and Marketing Cloud Connector |
| Release Information | All | Stay current on B2C Commerce's new features, functionality and bug fixes. |
| Release Readiness for Partners | All | Check this page frequently during a release cycle and follow the Release Readiness for Partners Group for live updates. |
| Partner Roadmap | All | Get a glimpse into the future of Salesforce products and programs. Partner Roadmap gives you a view into what's new and what's next. |
Additional Resources
| Resource | Audience | Description |
| Partner Marketplace | All | To find out more information about Commerce Cloud partners and their capabilities, visit the Partner Marketplace. |
| Commerce Cloud Resource Center | All | Map your path to success with the latest Commerce Cloud research, case studies, best practices, and shopper insights. |
| Commerce Cloud Blog | All | Take a look inside Commerce Cloud's industry trends, thought leadership, and guest partner blog posts |
| Salesforce Commerce Cloud Product Page (Public Website) | All | Understand positioning of Commerce Cloud, including B2C Commerce and B2B Commerce, from the main Salesforce.com site. |
Frequently Asked Questions (FAQ)
Q: What type of technology partners does Salesforce B2C Commerce engage with?
Q: How can I become a Salesforce Partner and work on the B2C Commerce platform?
Q: Where can I learn more about the B2C Commerce Technology Partner Program?
Q: What type of technology partners does Salesforce B2C Commerce engage with?
A: We are looking for experienced e-commerce technology providers who help unleash the power of and drive added value to the B2C Commerce platform. Typical technology categories we engage with include Marketing, CMS, OMS, etc. Please take a look at the Commerce Cloud Partner Marketplace for more information about the partners we currently work with.
Q: How can I become a Salesforce Partner and work on the B2C Commerce platform?
A: Prospective Salesforce partners interested in B2C Commerce should complete the click thru form found here. Prospective ISV partners should select Commerce Cloud as the product they are interested in. If you are an existing Salesforce partner interested in joining Partner Community and learning more about how to further collaborate, please contact your Partner Account Manager or internal Salesforce contact to discuss enablement.
Q: Where can I learn more about the B2C Commerce Technology Partner Program?
A: Learn more about the Technology Partner Program by viewing our Prospective Partner webinar here and reviewing our Program Guide here. These materials will go over how to onboard as a prospective partner, steps towards building your cartridge, how to get your cartridge certified, and how we go-to-market with partners following certification.
Q: What are the requirements to work on B2C Commerce and get a cartridge certified?
A: Full details can be found in the Program Guide but guidelines are outlined below:
Agreement & Invoicing
- Prospective partners must first engage with a member of the LINK Technology Team to determine the technology is a fit for the program.
- Partner then needs to sign the Program Agreement and pay the relevant tier fee.
- Once you’ve paid your invoice, we will provision a sandbox (details below), and from there you can start development and prepare for certification.
- Cartridges must be built and submitted for certification either by a Consulting Partner in the Commerce Cloud ecosystem or by a certified B2C Commerce Developer on your internal development team.
- Once your cartridge is certified, you have resources available to you to help increase your visibility to the internal Salesforce, customer, and partner communities
Q: What are the benefits of partnering with Salesforce B2C Commerce?
A: As a member of the B2C Commerce Partner Ecosystem, you have access to resources that help you drive your business. Your team will benefit from specialized training and enablement on the B2C Commerce platform, and you’ll become part of an innovative, inspired community of global retail commerce experts. Technology partners offer value-added capabilities and applications that compliment B2C Commerce. Best of all, we certify your integrations, so you’re a true partner, not a vendor.
Q: How can I find out more information on the required B2C Commerce certifications and training materials if I opt to build my cartridge in-house?
A:The required certification is the B2C Commerce Developer. You are also welcome to explore the Salesforce Certified B2C Commerce Technical Solution Designer certification as well although it is not required. B2C Commerce specific modules, course descriptions, FAQs, and pricing can be found on the XChange portal (XChange access required). Don’t forget to visit Trailhead for modules to get started with B2C Commerce.
Q: As a non-B2C Commerce partner, how can I receive access to a B2C Commerce demo environment?
A: At this time, partners who are not approved to work on B2C Commerce, cannot receive access to a demo / sandbox environment. Full B2C Commerce sandbox documentation can be found here.
