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Resellers
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Reseller Marketing Journey
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Reseller Marketing Journey
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General Topics
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Products
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Salesforce.org
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Marketing Cloud for Partners
As a partner, review the links and resources below (note: Partner Community login is required for many of these assets) to understand how to service, sell and work with the Marketing Cloud products, as well as the platform that automates your customer journeys. You will find resources ranging from first call decks to customer stories as well as Partner Office Hours dedicated to the Marketing Cloud.
Want to get access to a Marketing Cloud demo org? Learn more here.
New! Dive deeper into Marketing Cloud with mobile-optimized Salesforce Partner Learning Paths! Lead a successful consulting partner career as a Salesforce trusted advisor with curated content & modules to help you sell, get certified, and stay current on new products and releases. Set your course today!
Be sure to join and collaborate with other partners in the Marketing Cloud Partners group.
Review the Marketing Cloud Video Playlist
What You Need to Know
- The Salesforce Marketing Cloud is the leading 1:1 digital marketing platform
- As a Consulting Partner, take the this Trailhead module to get started with your Marketing Cloud practice
- Follow the steps in this guide to access the Marketing Cloud Learning Paths
- Learn more about getting access to a Marketing Cloud demo org here
Sales and Implementation Resources
| Resource | Audience | Description |
| Marketing Cloud Learning Path | All | Sell, get certified, and stay current on new products and releases anywhere, anytime. |
| Marketing Cloud First Call Deck | All | Use slides from this deck to properly position Marketing Cloud in your own presentations |
| Data Sheet | All | Brief summary of Marketing Cloud functionalities and edition comparison |
| Product Demos | All | Product demos of Marketing Cloud features and capabilities |
| Marketing Cloud Demo Orgs | Developers, Sales | Review the document to learn how to access a Marketing Cloud org |
| Product Page (Public Website) | All | Understand positioning from the main www.salesforce.com site |
| Reports and White Papers | All | Documentation that supports Marketing Cloud as the leading 1:1 digital marketing platform |
| Developer Resources | PM, Developers | Marketing Cloud is built on the Salesforce Platform |
| Pricing Information | Sales | Table of pricing and packaging |
| Customer Stories | Sales, Marketing | Use customer stories to validate the value proposition |
| AppExchange Apps for Marketing | All | Third party apps that work directly and seamlessly with Marketing Cloud |
Enablement Resources by Product
| Resource | Audience | Description |
| Marketing Cloud Learning Path | All | Deliver success, get certified, and stay current on new products and releases anywhere, anytime. |
| Product - Active Audiences & Ads | Partners | Active Audiences is a new product that helps marketers use their customer data to target ads on Facebook and Twitter. Now marketers can support customer journeys through 1:1 ads, and build lookalike audiences to find more customers like their best customers. |
| Product - Journey Builder / Marketing Automation | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Journey Builder. |
| Product: Journey Builder First Call Deck | Partners | Marketing Cloud product specific resource, first call deck specific to Journey Builder. |
| Product: Pardot | Partners | Marketing Cloud product specific resource focusing on Pardot. |
| Product - Content Management | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Content Management. |
| Product - Data & Analytics | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Data & Analytics. |
| Product - Web | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Web. |
| Product - Social | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Social. |
| Product - Platform | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Platform. |
| Product - Predictive Intelligence | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Predictive Intelligence. |
| Product - Email | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Email. |
| Product - Mobile | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to Mobile. |
| Product - GroupConnect | Partners | Marketing Cloud product specific resources including overview data sheets, and first call decks specific to GroupConnect. |
| Additional Customer Stories | Partners | Use customer stories to validate the value proposition |
Additional Resources
Q: What is changing in the way you are working with Marketing Cloud Partners?
A: Salesforce Marketing Cloud resellers, referral partners and consulting partners are moving into the Salesforce Partner Program for Consulting Partners. HubExchange partners are moving into the AppExchange Partner Program.
Q: How long do current Marketing Cloud Partners have to make this shift?
A: Marketing Cloud resellers, referral partners and consulting partners will be added to the Salesforce Consulting Partner Program as provisional partners on June 30, 2016, and will have until June 30, 2017, to make the transition to the Salesforce Consulting Partner Program. New Marketing Cloud ISVs can join the Salesforce Partner Program today, and legacy HubExchange partners will have until Feb. 28, 2017 to make the transition into the AppExchange Partner Program.
Q: Do Marketing Cloud Partners get to keep their current benefits until that time?
A: Current Marketing Cloud Channel partners will continue to receive the same Marketing Cloud Channel Program benefits based on their current tiering through Feb. 28, 2017. In addition, as provisional members of the Salesforce Consulting Partner Program, they will be able to enjoy additional benefits including more technical and go to market support, based their respective tier, through June 30, 2017.
Q: What are the requirements of the Salesforce Partner Program for Consulting Partners? for AppExchange Partners? Each tier of the program has a different set of requirements.
A: Learn more about the different benefits and requirements for each of these programs at http://p.force.com/program.
Q: Why are you making these changes?
A: We’re making these changes because of customer and partner feedback. Customers have asked for more insight into partner capabilities and for more consistency across partner programs so that it’s easier for them to find the right partner for a given project. Salesforce has built the largest enterprise cloud ecosystem in the world, and as we’ve grown, our partners have asked for more clarity on program tiers, more enablement tools and support, and more ways to distinguish their unique capabilities in the marketplace. With this change, we have streamlined the customer and partner experience by combining multiple programs into a single Consulting Partner Program.
Q: How will partners benefit?
A: In three main ways:
- New opportunities: Marketing Cloud Partners who join the Consulting Partner Program will have access to increased services opportunities for Marketing Cloud deployments. And, they’ll have additional opportunities to increase cross-sell across other clouds.
- New designations: They’ll also be eligible to distinguish themselves as Marketing Cloud Masters. This will be tagged on their AppExchange listings and will be searchable on nextLevel, a new internal Salesforce tool that enables Salesforce account executives to quickly identify the best partner for a particular implementation.
- New program benefits: They’ll receive Salesforce Consulting Partner benefits relevant to their tier, such as Sales Cloud licenses, technical support case packs, go-to-market support and eligibility for Fullforce initiatives and Fast Forward Boot Camps delivered in-person in key cities around the world.
Q: Are all HubExchange partners moving to the AppExchange?
A: Yes, Salesforce will transition partners from the HubExchange onto the Salesforce AppExchange and into the AppExchange Partner Program. This will give these partners access to the world’s leading business apps marketplace. New Marketing Cloud ISVs can join the Salesforce Partner Program today, and legacy HubExchange partners will have until Feb. 28, 2017, to make the transition into the AppExchange Partner Program.
Q: Do existing Marketing Cloud partners need to take any action?
A: Current Marketing Cloud channel partners will be automatically added to the Salesforce Consulting Partner Program as provisional partners by June 30, 2016, and will have until June 30, 2017, to make the transition to the Salesforce Consulting Partner Program.
Q: How will customers be affected by this change?
A: Positively. Investments in our partner ecosystem ultimately translate to investments in customer success. We believe that by unifying our partner programs, customers will be able to more easily discover and select partners that match their needs based on expertise and tier.
Q: How do partners learn more about the program changes?
A: To learn more about the Salesforce Partner Program for Consulting Partners, visit http://p.force.com/siprogram and read this blog post. For info on the AppExchange Partner Program, see http://p.force.com/appexchangeprogram.
Q: What are the steps to request a Marketing Cloud demo org?
A: Please follow the steps outlined in this document.
A: Please follow the steps outlined in this document.
A: Yes, many resources are available on other sites, but some of the assets require a Partner Community login. Go to p.force.com/signup for access details.
Q: Is there a Marketing Cloud First Call Deck?
A: Yes. Here is the link to the first call deck (login required). See the "Resources" tab for additional sales and implementation resources.
Q: Is there a Marketing Cloud for Partners Collaboration Group to join?
A: Yes! You can collaborate with Marketing Cloud leads in the "Marketing Cloud Partners" Collaboration group.
