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Reseller Marketing Journey
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How to Build a Perfect AppExchange Listing
By optimizing your AppExchange listing through copy and design, you will be able to attract and engage new customers faster than ever. AppExchange is the world's leading enterprise cloud ecosystem, so it's important for both ISV and Consulting Partners to stand out and take advantage of this opportunity.
Explore the resources on this page to help you navigate the publishing console in the Partner Community and understand best practices to both strengthen your presence and optimize for search on AppExchange.
Get the tools you need to build and sell your app >
Learn how to track your listing performance >
Setup Japanese AppExchange listing for apps listed on Global AppExchange >
EVENTS & GROUPSJoin the Partner Marketing collaboration group >
Join the AppExchange (ISV) Business Enablement collaboration group >
Join the Official: Consulting Central collaboration group >
TOOLS
How to manage your Salesforce organizations >
Review the partner branding guidelines >
Q: Why should we list on the AppExchange, can't we just direct customers to our website?
A: AppExchange is the leading global cloud marketplace for enterprise solutions and services. Salesforce customers come to the AppExchange every day to find apps and services. As they search, you want to make sure that your app or service is listed to increase the visibility of your product. AppExchange does not compete with your website, rather it is complementary. Many of our most successful partners maintain a strong AppExchange listing, and also direct prospects and customers to their websites for more details or special promotions.
Q: Is listing on the AppExchange required?
A: No. Though we strongly recommend all partners increase the visibility of their solution or service with an AppExchange listing, it is not a program requirement.
A: All paid apps pay a $150 annual listing fee. Please note, there is a one-time fee of $2550 for the Security Review of your app. There is no fee for free apps or Consulting Partner listings.
Q: Is AppExchange for ISV Partners or Consulting Partners?
A: It is for both. ISV Partners should list their app(s) or other solution(s), while Consulting Partners should list their service(s).
A: You can list your solution or service through the Publishing Console in the Publishing Tab in the Partner Community. If you don't see the Publishing tab, it means you don't have the permission to access it. Please reach out to your Partner Community administrator (at http://p.force.com/profile) to grant you the "Manage Listings" permission.
A: AppExchange Marketplace Analytics provides insights to both ISV and Consulting partners, sharing how customers are finding and interacting with their AppExchange listing. All partners with an active AppExchange listing and the “Manage Listing” permission will have access to AppExchange Marketplace Analytics.
Learn more about AppExchange Marketplace Analytics >
A: Each ISV listing can feature up to one category and two industries, with exceptions. To add an industry to your listing or to change the category, you must log a case in the Partner Community.
A: Please submit a case in the Partner Community for access to the 100% Native badge. You can find a Lightning Ready badge checkbox in the publishing console.
A: Refer to this document for the instructions >