AppExchange Partner Intelligence Overview

AppExchange Partner Intelligence is a new set of analytics functionality that will empower partners with data and insights to run a smarter AppExchange business.

1.  AppExchange Marketplace Analytics: Offers ISV and SI partners with deep insights into how customers are finding and interacting with their AppExchange listing. All partners with an active AppExchange listing and the “Manage Listing” permission will have access to AppExchange Marketplace Analytics.

2.  AppExchange App Analytics: Offers ISV partners with a trusted and secure way to better understand how customers are adopting and using their AppExchange app. All ISV partners with security-reviewed managed packages will have access to AppExchange App Analytics, which will offer monthly aggregated usage data and detailed event-level log files.


Explore the sections below to learn more.
AppExchange Marketplace Analytics

ISV and SI partners can: 
1. Measure marketing impact by tracking the entire AppExchange customer journey from search to conversion, using traffic source insights
2. Understand visitor behavior by analyzing listing content engagement
3. Take insight-based action by exploring channel, user activity, and search-keyword data

This feature is generally available now! Learn more in the ISVForce Guide >

AppExchange App Analytics

ISV partners, with security-reviewed managed packages, can:
1. Track customer app usage through a simple API connection that delivers data through a .csv file
2. Understand feature adoption by evaluating user activity across time
3. Optimize your app based on usage data to drive your AppExchange business strategy and customer success


To get access to this product please follow the instructions below:

1. Log in to the Salesforce Partner Community
2. Click Support
3. Click New Case
4. Select Other AppExchange Topics 
5. Select the Enable App Analytics subtopic
6. Specify the package IDs that you want to track analytics data for
7. We will review your case and notify you when App Analytics is enabled

AppExchange Marketplace Analytics

Q: How much historical data will be available in AppExchange Marketplace Analytics?
A: Once generally available, AppExchange Marketplace Analytics data will date back to August 1, 2019.

Q: Will I be able to view my consulting service listing in the AppExchange Marketplace Analytics dashboard?
A: Yes. AppExchange Marketplace Analytics supports all listing types, including consulting service listings. If your listing doesn’t have a managed package, some metrics, such as installs, won’t show results.

Q: Will store-wide data be available in AppExchange Marketplace Analytics?
A: No. You will only be able to view the data that is associated with your published AppExchange listings.

Q: How often will AppExchange Marketplace Analytics data be updated?
A: AppExchange Marketplace Analytics data will be updated daily with yesterday’s data.


AppExchange App Analytics

Q: Who can access AppExchange App Analytics?
A: AppExchange App Analytics is available to ISV partners who have a security-reviewed managed package.

Q: How do I access AppExchange App Analytics data for my AppExchange solutions?
A: When generally available request access to AppExchange App Analytics by logging a case in the Salesforce Partner Community. See instructions in the ""Get Started"" tab.


Q: What type of data is available with AppExchange App Analytics?
A: AppExchange App Analytics provides data about how subscribers use your managed packages. It includes data about UI-based CRUD (create, read, update, delete) events on the custom objects in your managed packages. This usage data is available as daily log files and month-based usage summaries.

Q: What data format is AppExchange App Analytics data provided in?
A: Usage data is provided as log files and month-based usage summaries. Both log files and monthly summaries are downloadable comma-separated value (.csv) files. To view the data in a dashboard or visualization format, use Salesforce Einstein Analytics (https://help.salesforce.com/articleView?id=bi_explorer.htm) or a third-party analytics tool.

Q: When is new AppExchange App Analytics data available?
A: Log files are available each day at 3PM PT for the previous day's data. New summary files become available at the beginning of the subsequent month. For example, the usage summary for July is available in the beginning of August. Within 48 hours of your approved and closed Partner Community case, you can start querying for log file data.

Q: What if I don’t see data about my managed packages?
To download managed package log files and monthly usage summaries, use the AppAnalyticsQueryRequest (https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_objects_appanalyticsqueryrequest.htm?search_text=appanalytics) in SOAP API. To ensure that your query is successful and you receive data about your managed packages, please ensure you have followed the below items:
  • - Access has been requested (https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/app_analytics_request_access.htm) to AppExchange App Analytics, and the feature has been enabled
  • - Your managed package has passed security review and is registered to a License Management App (LMA)
  • - Your API query was initiated from the LMA that the managed package is registered to
  • - The managed package is installed in at least one subscriber org
  • - The org ID you specified in your API query is for an org that is active, demo, or trial. App Analytics doesn’t collect data from sandbox orgs

If all the items above are true, and you still aren’t seeing data, then it’s likely that there isn’t any subscriber activity on your managed package during the timeframe you’ve specified. 

Log a case in the Partner Community if you expect data should exist for your query and you aren’t able to retrieve it. 


CONTACT FOR QUESTIONS
Still have questions?  Reach out in our Partner Intelligence collaboration group >