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Salesforce.org Marketing & Engagement
Training & Certification Guide

Are you are Marketing Cloud Consultant or Pardot Consultant (project lead, architect, developer, business analyst, etc.) who needs to implement these technologies for a Salesforce Nonprofit or Higher Education customer?  Alternately, Are you Nonprofit Cloud Consultant or Education Cloud Consultant who needs to implement a Marketing & Engagement solution (like Marketing Cloud or Pardot). This page will help you learn the knowledge and skills you need to help Salesforce.org customers to be successful.  Understand Salesforce marketing & engagement solutions like Marketing Cloud and Pardot, native functionality in NPSP and EDA, and specific use cases in both Nonprofit and Education.

GETTING STARTED RESOURCES

New! Salesforce.org Marketing & Engagement Academy - fully recorded training for consultants
Salesforce.org Power of Us Hub - Salesforce.org Network Partners only, engage directly with nonprofit & education customers
SFDO Consulting Partner Central - Salesforce.org Network Partners only, receive timely product and training updates
Salesforce Partner Community - the primary site for partners to engage on Marketing Cloud and Pardot
Official: Marketing Cloud Partners (Group) - Salesforce Partners, join this group for Marketing Cloud updates
Pardot B2B Marketing Automation (Group) - Salesforce Partners, join this group for Pardot updates


NONPROFIT CLOUD DOMAIN EXPERTISE

TRAILMIX: Nonprofit Cloud Consultants - includes a free recorded Academy training


EDUCATION CLOUD DOMAIN EXPERTISE

TRAILMIX: Education Cloud Consultants - includes a free recorded Academy training


PARDOT FUNDAMENTALS



MARKETING CLOUD FUNDAMENTALS



IMPLEMENTATION RESOURCES

Partner Navigator - Marketing Cloud Learning Path - guided learning resources (Salesforce Partners use your Partner Community login)
Partner Navigator - Pardot Learning Path - guided learning resources (Salesforce Partners use your Partner Community login)