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Role: Marketing (Consulting/Reseller)

This learning path is for Consulting Partner or Reseller marketing leaders, marketing managers, lead generation experts, event coordinators, and related roles to learn about marketing the Salesforce way to reach your target audience and increase your inbound and outbound marketing effectiveness. Complete your learning journey by following the steps below. 

What You Need to Know
Featured Trailhead Modules


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TRAILHEAD:  Consulting Partner Basics
Plan, build, and manage your business as a Salesforce consulting partner
Understand the Salesforce Program and SI Marketing Benefits
Engage with us in the Partner Marketing Group (Join Now)

TRAILHEAD: Navigate the Salesforce Advantage
Learn about the key differentiators that drive our success

Understand the the values that make our vision of Ohana a reality, and start bringing your own company values to life
If you are not familiar with Salesforce tools we also recommend you complete: 
TRAILHEAD: Salesforce Fundamentals for Business Administration- Dive into Salesforce and learn everything you need to get started in Salesforce as a Business User

Partner Community User Training
Learn how to maximize your success with the Partner Community
Note: If you are also a Partner Community Administrator, take this training

TRAILHEAD: Salesforce Cloud Benefits
Understand the flexibility of a "complete" CRM that evolves with your business needs

Maximize the Partner Business Org to manage your leads, accounts, contacts, opportunities, as well as support for your own customers
*Note: Each Salesforce Partner receives two free Enterprise Edition licenses for Sales Cloud
Partner Branding Guidelines 
Align your organization with Salesforce corporate messaging & branding

Take a deep dive into key marketing resources:
Explore additional sales & marketing collateral for all Salesforce Products and Industries
First Call Decks, Tear Sheets, Demos, and More

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Marketing Campaign/Program Basics:
Creating Content:
 Co-Marketing with Salesforce
Extend your learning with Marketing Power Hour programs (sign up for live sessions or watch recordings - login required):
Expand your brand at the world's largest software conference - Dreamforce

Getting Started with Marketing Cloud:
 Getting Started with Pardot:
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Build Your Salesforce Annual Marketing Plan (template)

For Marketing Leaders and Executives, review these modules from the Drucker School of Management:

TRAILHEAD: Drucker School - Customer and Market Strategy
Turn your organization into a customer and market-driven powerhouse

TRAILHEAD: Drucker School - Balanced Scorecard
Use a Balanced Scorecard to track your progress and get your company aligned

TRAILHEAD: Drucker School - Business Performance Basics
Create a blueprint for your organizational actions by answering five questions

Other Recommendations

:: CERTIFICATION: Review the Certification Learning Paths for your role (Salesforce University) 
:: CERTIFICATION: Email Specialist certification - demonstrate your ability to use Marketing Cloud features and functionality
:: CERTIFICATION: Social Specialist certification - demonstrate your knowledge, skills and experience in the social landscape and components of Social Studio 
:: Stay current by following the Official: Partner Community Group
:: Attend our live Office Hours