Role: AppExchange (ISV) Marketing
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Role-based Learning Path featuring Trailhead


This learning path is for marketing leaders, marketing managers, lead gen experts, event coordinators, and related roles to learn about marketing the Salesforce way, and leverage key ISV technologies to maximize lead generation and qualification of your cloud-based, commercial solutions. Complete your learning journey by following the steps below.

What You Need to Know
Featured Trailhead Modules


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TRAILHEAD: Build Apps as an ISV Partner
Get the tools you need to build and sell your app with the Partner Program for ISVs
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Review the Partner Community for ISV partners, including all related links and resources (six phases)
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Understand the Salesforce ISV Program and ISV Marketing Benefits

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Engage with us in the Partner Marketing Group (Join Now)

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TRAILHEAD: Navigate the Salesforce Advantage
Learn about the key differentiators that drive our success

Understand the the values that make our vision of Ohana a reality, and start bringing your own company values to life
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Partner Community User Training
Learn how to maximize your success with the Partner Community
Note: If you are also a Partner Community Administrator, take this training

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TRAILHEAD: Salesforce Cloud Benefits
Understand the flexibility of a "complete" CRM that evolves with your business needs
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Maximize the Partner Business Org to manage your leads, accounts, contacts, opportunities, as well as support for your own customers
*Note: Each Salesforce Partner receives two free Enterprise Edition licenses for Sales Cloud
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Take a deep dive into key marketing resources:
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Explore sales & marketing collateral for all Salesforce Products and Industries
First Call Decks, Tear Sheets, Demos, and More
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AppExchange Marketing Program (AMP)
Co-market with Salesforce to increase your brand and generate demand
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Extend your learning with Marketing Power Hour programs (sign up for live sessions or watch recordings - login required):
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Expand your brand at the world's largest software conference - Dreamforce

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Getting Started with Marketing Cloud:
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For Marketing Leaders and Executives, review these modules from the Drucker School of Management:

TRAILHEAD: Drucker School - Customer and Market Strategy
Turn your organization into a customer and market-driven powerhouse
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TRAILHEAD: Drucker School - Balanced Scorecard
Use a Balanced Scorecard to track your progress and get your company aligned
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TRAILHEAD: Drucker School - Business Performance Basics
Create a blueprint for your organizational actions by answering five questions

Other Recommendations

::  CERTIFICATION: Review the  Certification Learning Paths for your role (Salesforce University) 
:: CERTIFICATION: Email Specialist certification - demonstrate your ability to use Marketing Cloud features and functionality
:: CERTIFICATION: Social Specialist certification - demonstrate your knowledge, skills and experience in the social landscape and components of Social Studio 
:: Stay current by following the  Official: Partner Community Group
:: Attend our live  Office Hours