PY21 Navigator Enhancements


PY21 Enhancements

In an effort to provide a simpler, more durable, and easy to use Partner Navigator, we are excited to announce enhancements which go in effect August 30th.


Navigator synthesizes three aspects of a partner’s product and industry expertise into a measure of deployable expertise that is easy for customers and AEs to understand. Partner Navigator enables consulting partners to differentiate based on proven experience, Salesforce product knowledge, and customer success.


To learn more about what’s coming, review the below resources, and use the Partner Navigator Chatter group for any additional questions.


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Partner Navigator Program

Navigator enables Consulting Partners to differentiate their firm based on customer-validated industry expertise, Salesforce product knowledge, and customer success. In order to participate, your firm must be registered and in good standing with the Salesforce Consulting Partner Program.

The three levels of the Partner Navigator program include Certified Navigator, Specialist Navigator, and Master Navigator. Each level determines how your firm is featured both internally to Salesforce and externally on AppExchange.

Program Summary


Description Requirements* Partner Benefits
Certified Navigator - (product only) (e.g. Marketing Cloud Certified Navigator) Partners awarded with a certification achievement and are on their way to earning their first specialization Approved member of Consulting Partner Program

Meet requirements as set out on Certified Navigator tab		 - Featured as Certified Navigator on AppExchange search and the AppExchange listing

- Appears in the third grouping of search results
 Minimum of 5 individual certifications by firm for related product - Featured as certified and ready to customers
Specialist Navigator (e.g. Sales Cloud Specialist Navigator) Partners that have earned at least one specialization within the relevant cloud or industry Certified Navigator status (product only) - Featured as 'Specialist Navigator' on AppExchange search and within the AppExchange listing (including individual specializations earned)

- Appears in the second grouping of search results
At least one specialization within the product or industry - Consulting Partner Trailblazer score points for each specialization earned (10)
Specializations are achieved based on a set number of projects, stories, and customer references*as per the requirements doc - Specialist Badge available for Datorama only
Master Navigator (e.g. Media & Communications Master Navigator) Partners that have demonstrated experience and customer success across the entire product or industry Certified Navigator status (product only) Featured at the top of the AppExchange search page for relevant product/industry searches
- All required and designated number of optional specializations as per requirements Consulting Partner Trailblazer score points for each Master earned (50)
CSAT score 4.2 or above Partner Press Release template provided - please leverage and submit according to the Partner PR Guidelines.


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Product & Industry Navigator Levels

Certified Navigator  Specialist Navigator  Master Navigator
Product
 Sales Cloud x x x
 Service Cloud x x x
 Marketing Cloud x x x
 B2C Commerce x x x
 B2B Commerce x x x
 Product Development Outsourcer (PDO) x x x
 Salesforce Platform x x x
 CPQ x x x 
 Billing x x x
 Heroku x x x
 Pardot x x x
 Datorama x x *Specialist Badge only
 Field Service Lightning x x x
 Community Cloud x x x
 Einstein Analytics x x x
 Industry Products (Financial Services Cloud, Health Cloud) x
 Lightning Platform x x x
 Nonprofit Cloud x x x
 Education Cloud x x x
x
Industry
 Healthcare & Life Sciences x x
 Media & Communications x x
 Auto & Manufacturing x x
 Consumer Goods & Retail x x
 Financial Services x x
 Public Sector x x
 Higher Education x x
 Nonprofit x x
 Travel, Transportation & Hospitality x x

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To ensure you are recognized for the great work you are doing, please continue to submit your customer projects, stories, and references to earn your designations.

Additional Information

Quarterly notifications are sent upon achieving Specialist or Master Navigator status. Partners recognized as a Master Navigator will be ranked higher in search results and provided with a digital file of the Salesforce Master Navigator logo (for each specific industry/product).

Badges from previous years will no longer be valid and should be removed from all marketing assets.

Certified Navigator status is only currently available for product - not industry.

Evaluations are held quarterly and are based on the previous 2 years of activity. Projects are reviewed based on project end date and stories by their submission date.

Please submit all projects via the Business Console of the Partner Community.

Please submit stories and sales references by following the step-by-step instructions on the Stories page.

PY21 Navigator Enhancements

Q: In March it was announced that our tiers will be replaced with Navigator status. Why is the program making the switch?
A: The goal is simple: to help customers find the consulting partner with the expertise needed to help them be successful. At the end of August, we will eliminate the use of metal tiers and pivot to Navigator levels to better reflect a partners’ expertise and ability to deliver customer success.

Q: How will partners be supported during the transition?
A: We are committed to supporting our partners throughout this journey and plan to do so through a variety of resources. In consistent communications and relevant learning documentation, we will include details and suggestions on how to integrate the language of Navigator into your go-to-market and marketing materials.

Q: Where can I learn more about the updates to Navigator and when will these updates go into effect?
A: Enhancements to the Navigator program will be live August 30th. To learn more, check out the *Partner Navigator webinar* and *slide deck.*

Q: Which requirements will be used for the Q2 quarterly review?
A: Q1 and Q2 Navigator evaluations will be based on the requirements that were launched March 1, 2020 at the start of the program year.


Navigator Requirements Through August 2020

Q: What are the benefits of the Salesforce Navigator Program? 
A: Certified Navigator status is achieved by meeting the minimum certifications required (typically 5 per firm). Partners will receive both internal exposure with Salesforce and external exposure on AppExchange. All Specialist Navigators will appear higher in search rankings and specific Specialist Navigators (Datorama) will receive a badge for promotional purposes. Salesforce Master Navigators will always appear at the top of relevant search rankings, receive a badge to use for marketing efforts, and receive a joint press release. They will also receive Consulting Partner Trailblazer score points for each Specialization and Master achieved.

Q Is the Partner Navigator program based on an individual or firm basis?
A: The Partner Navigator status is achieved on a firm basis. 
Q: What happens to the Specializations we have on projects and stories that were already submitted? 
A: Many of the existing Specializations will continue for FY20 and for any existing specializations that are being retired, we will map them to the new specializations (where applicable). 

Q: How do we make sure our certifications are being included in the Certified Navigator evaluation?
A: Please make sure your team has linked their Webassessor accounts correctly. No additional requirements are needed. 


Q: The requirements say that my firm must achieve half of the optional requirements to reach Master level. What if the number of  requirements are odd?
A: We will always round down for if the number of optional requirements is odd. For example, if there are 4 required Specializations and 7 Optional, you will need to achieve at least 3.   


Q: Do we get a badge to use for promotional/marketing?
A: Badges are available for Master Navigator industry and product achievement. Specialist Navigator badges are available for Datorama only. Currently there are no badges for other Specialist Navigator (except Datorama) or Certified Navigator achievements.

Q: As a Salesforce Consulting Partner, do I have to be in a specific tier to qualify for the Partner Navigator program?
A: Yes, you need to be a Registered partner or above. 

Q: Do I receive Trailblazer Points for achieving Certified Navigator?
A: Points for Trailblazer Score are not distributed for achieving Certified Navigator status. The Innovation category of the Trailblazer Score captures points for your firm's certifications. As a reminder, in order to advance to Specialist and Masters, Certified Navigator must be met.


Q: Can I receive multiple Specializations for one customer?
A: No, within a project you can select multiple specializations across different products but a specialization will only count once per customer. You can submit multiple projects for one customer, however, again specialization will only count once.