Partner Navigator Program

Navigator enables Consulting Partners to differentiate their firm based on customer-validated industry expertise, Salesforce product knowledge, and customer success. In order to participate, your firm must be registered and in good standing with the Salesforce Consulting Partner Program.

The three levels of the Partner Navigator program include Certified Navigator, Specialist Navigator, and Master Navigator. Each level determines how your firm is featured both internally to Salesforce and externally on AppExchange.

Program Summary


 Description Requirements* Partner Benefits
Certified Navigator - (product only) (e.g. Marketing Cloud Certified Navigator) Partners awarded with a certification achievement and are on their way to earning their first specialization Approved member of Consulting Partner Program

Meet requirements as set out on Certified Navigator tab		 - Featured as Certified Navigator on AppExchange search and the AppExchange listing

- Appears in the third grouping of search results
 Minimum of 5 individual certifications by firm for related product- Featured as certified and ready to customers
Specialist Navigator (e.g. Sales Cloud Specialist Navigator) Partners that have earned at least one specialization within the relevant cloud or industry Certified Navigator status (product only)- Featured as 'Specialist Navigator' on AppExchange search and within the AppExchange listing (including individual specializations earned)

- Appears in the second grouping of search results
At least one specialization within the product or industry - Consulting Partner Trailblazer score points for each specialization earned (10)
Specializations are achieved based on a set number of projects, stories, and customer references*as per the requirements doc - Specialist Badge available for Datorama only
Master Navigator (e.g. Media & Communications Master Navigator) Partners that have demonstrated experience and customer success across the entire product or industry Certified Navigator status (product only) Featured at the top of the AppExchange search page for relevant product/industry searches
- All required and designated number of optional specializations as per requirements Consulting Partner Trailblazer score points for each Master earned (50)
CSAT score 4.2 or above Partner Press Release template provided - please leverage and submit according to the Partner PR Guidelines.


Product & Industry Navigator Levels

Certified Navigator  Specialist Navigator  Master Navigator
Product
 Sales Cloud x x x
 Service Cloud x x x
 Marketing Cloud x x x
 B2C Commerce x x x
 B2B Commerce x x x
 Product Development Outsourcer (PDO) x x x
 Salesforce Platform x x x
 CPQ x x x 
 Billing x x x
 Heroku x x x
 Pardot x x x
 Datorama x x *Specialist Badge only
 Field Service Lightning x x x
 Community Cloud x x x
 Einstein Analytics x x x
 Industry Products (Financial Services Cloud, Health Cloud) x
 Lightning Platform x x x
 Nonprofit Cloud x x x
 Education Cloud x x x
x
Industry
 Healthcare & Life Sciences x x
 Media & Communications x x
 Auto & Manufacturing x x
 Consumer Goods & Retail x x
 Financial Services x x
 Public Sector x x
 Higher Education x x
 Nonprofit x x
 Travel, Transportation & Hospitality x x

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To ensure you are recognized for the great work you are doing, please continue to submit your customer projects, stories, and references to earn your designations.

Additional Information

Quarterly notifications are sent upon achieving Specialist or Master Navigator status. Partners recognized as a Master Navigator will be ranked higher in search results and provided with a digital file of the Salesforce Master Navigator logo (for each specific industry/product).

Badges from previous years will no longer be valid and should be removed from all marketing assets.

Certified Navigator status is only currently available for product - not industry.

Evaluations are held quarterly and are based on the previous 2 years of activity. Projects are reviewed based on project end date and stories by their submission date.

Please submit all projects via the Business Console of the Partner Community.

Please submit stories and sales references by following the step-by-step instructions on the Stories page.

Q: What are the benefits of the Salesforce Navigator Program? 
A: Certified Navigator status is achieved by meeting the minimum certifications required (typically 5 per firm). Partners will receive both internal exposure with Salesforce and external exposure on AppExchange. All Specialist Navigators will appear higher in search rankings and specific Specialist Navigators (Datorama) will receive a badge for promotional purposes. Salesforce Master Navigators will always appear at the top of relevant search rankings, receive a badge to use for marketing efforts, and receive a joint press release. They will also receive Consulting Partner Trailblazer score points for each Specialization and Master achieved.

Q Is the Partner Navigator program based on an individual or firm basis?
A: The Partner Navigator status is achieved on a firm basis. 
Q: What happens to the Specializations we have on projects and stories that were already submitted? 
A: Many of the existing Specializations will continue for FY20 and for any existing specializations that are being retired, we will map them to the new specializations (where applicable). 

Q: How do we make sure our certifications are being included in the Certified Navigator evaluation?
A: Please make sure your team has linked their webassessor accounts correctly. No additional requirements are needed. 


Q: Do we get a badge to use for promotional/marketing?
A: Badges are available for Master Navigator industry and product achievement. Specialist Navigator badges are available for Datorama only. Currently there are no badges for other Specialist Navigator (except Datorama) or Certified Navigator achievements.

Q: As a Salesforce Consulting Partner, do I have to be in a specific tier to qualify for the Partner Navigator program?
A: Yes, you need to be a Registered partner or above. 

Q: How do customer stories count towards Partner Navigator program status?
A: Customer stories are part of the requirements for earning specializations and achieving Specialist Navigator status. Customer stories expire two years from the day of their submission/creation for inclusion in Partner Navigator.