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Partner Navigator Program
The Salesforce Partner Navigator Program (formerly Masters & Specializations) enables consulting partners to differentiate their firm based on proven industry expertise, Salesforce product knowledge, and customer success. In order to participate, your firm must be registered with the Salesforce Consulting Partner Program and have a tier of Registered or above. The three levels of the Partner Navigator program include Certified Navigator, Specialist Navigator, and Master Navigator. Each level determines how your firm is featured both internally to Salesforce and externally on AppExchange.
Program Summary
| Description | Requirements* | Partner Benefits | |
| Certified Navigator - (product only) (e.g. Marketing Cloud Certified Navigator) | Partners awarded with a certification achievement and are on their way to earning their first specialization | Registered tier or above | - Featured as Certified Navigator on AppExchange search and the AppExchange listing - Appears in the third grouping of search results |
|---|---|---|---|
| Minimum of 5 individual certifications by firm for related product | - Featured as certified and ready to customers | ||
| Specialist Navigator (e.g. Sales Cloud Specialist Navigator) | Partners that have earned at least one specialization within the relevant cloud or industry | Certified Navigator status (product only) | - Featured as 'Specialist Navigator' on AppExchange search and within the AppExchange listing (including individual specializations earned) - Appears in the second grouping of search results |
| At least one specialization within the product or industry | - Consulting Partner Trailblazer score points for each specialization earned (4) | ||
| Specializations are achieved based on a set number of projects, stories, and customer references* | - Specialist Badge available for Heroku, Pardot, and B2B Commerce (CloudCraze) | ||
| Master Navigator (e.g. Media & Communications Master Navigator) | Partners that have demonstrated experience and customer success across the entire product or industry | Certified Navigator status (product only) | Featured at the top of the AppExchange search page for relevant product/industry searches |
| - All required and designated number of optional specializations as per requirements* | Consulting Partner Trailblazer score points for each Master earned (25) | ||
| ACV target met | Badge awarded to display on AppExchange listing and marketing purposes | ||
| CSAT score 8.4 or above | Joint press release published |
| Product & Industry Navigator Levels | |||
| Certified Navigator | Specialist Navigator | Master Navigator | |
| Product | |||
| Sales Cloud | x | x | x |
| Service Cloud | x | x | x |
| Marketing Cloud | x | x | x |
| Commerce Cloud | x | x | x |
| Product Development Outsourcer (PDO) | x | x | x |
| Salesforce Platform | x | x | x |
| CPQ & Billing | x | x | x |
| B2B Commerce | x | x *Specialist Badge | |
| Heroku | x | x *Specialist Badge | |
| Pardot | x | x *Specialist Badge | |
| Field Service Lightning | x | x | x |
| Community Cloud | x | x | x |
| Einstein Analytics | x | x | x |
| Industry Products (Financial Services Cloud, Health Cloud) | x | ||
| Lightning Platform | x | x | x |
| Nonprofit Cloud | x | x | x |
| Education Cloud | x | x | x |
| x | |||
| Industry | |||
| Healthcare & Life Sciences | x | x | |
| Media & Communications | x | x | |
| Auto & Manufacturing | x | x | |
| Consumer Goods & Retail | x | x | |
| Financial Services | x | x | |
| Public Sector | x | x | |
| Higher Education | x | x | |
| Nonprofit | x | x | |
| Energy | x | x | |
| Travel, Transportation & Hospitality | x | x |
- To ensure you are recognized for the great work you are doing, please continue to submit your customer projects and stories/references to earn your specializations.
Learn more about customer stories >
Learn about the CSAT survey > - Review the PY20 Project CSAT Process >
- The Navigator program is open to Consulting Partners that have a status of Registered or above and went into effect on March 1st, 2019.
- Each year, a new dated program badge will be issued.
- Badges from previous years will no longer be valid.
- Many of the existing specializations from the old Masters & Specializations program will map to the new Partner Navigator specializations.
- Partners will only continue to earn Consulting Partner Trailblazer score points until the end of the FY20 program year for Specializations that have been retired in FY20 if they have been maintained up until the annual review.
- Notifications are sent upon achieving Certified, Specialist, or Master Navigator status. Partners recognized as a Master Navigator will be ranked higher in search results and provided with a digital file of the Salesforce Master Navigator logo (for each specific industry/product).
- Certified Navigator status is only currently available for product - not industry.
- Evaluations are held quarterly and are based on the previous 2 years of activity. Projects are reviewed based on project end date and stories by their submission date.
- Please submit all projects via the Business Console of the Partner Community.
Submit a project > - Please submit stories and sales references by following the step-by-step instructions on p.force.com/stories.
Q: What are the benefits of the Salesforce Navigator Program?
A: Certified Navigator status is achieved by meeting the minimum certifications required (typically 5 per firm). Partners will receive both internal exposure with Salesforce and external exposure on AppExchange. All Specialist Navigators will appear higher in search rankings and specific Specialist Navigators (Pardot, Heroku, and B2B Commerce (Cloud Craze)) will receive a badge for promotional purposes. Salesforce Master Navigators will always appear at the top of relevant search rankings, receive a badge to use for marketing efforts, and receive a joint press release. They will also receive Consulting Partner Trailblazer score points for each Specialization and Master achieved.
Q Is the Partner Navigator program based on an individual or firm basis?
A: The Partner Navigator status is achieved on a firm basis.
A: The Partner Navigator status is achieved on a firm basis.
Q: How does the Salesforce Partner Navigator program differ from Masters & Specializations?
A: We have made some changes to the Masters & Specializations initiative - including a name change. The principle is the same in that partners can achieve Specialist Navigator and Master Navigator based on projects submitted and stories that make you searchable. However, we have added a new Certified Navigator level and will be updating some of the existing specializations.
A: We have made some changes to the Masters & Specializations initiative - including a name change. The principle is the same in that partners can achieve Specialist Navigator and Master Navigator based on projects submitted and stories that make you searchable. However, we have added a new Certified Navigator level and will be updating some of the existing specializations.
Q: What happens to the Specializations we have on projects and stories that were already submitted?
A: Many of the existing Specializations will continue for FY20 and for any existing specializations that are being retired, we will map them to the new specializations (where applicable).
Q: Is having a Fullforce solution necessary to qualify to be a Master Navigator?
A: To qualify to be an Industry Master Navigator, you do need to have a Fullforce Solution in that industry - with the exception of Nonprofit and Higher Education. Product Master Navigators do not have a Fullforce requirement.
Q: How do we make sure our certifications are being included in the Certified Navigator evaluation?
A: Please make sure your team has linked their webassessor accounts correctly. No additional requirements are needed.
Q: Will the Specializations and Masters we have already achieved count towards earning Navigator status?
A: In the annual evaluation we conducted in February we reviewed if you have maintained your existing Masters and Specializations (or achieved new ones). If so, then you will maintain these points in your Consulting Partner Trailblazer score for the FY20 program year. Some of the Specializations will no longer be valid, but we will reach out to each partner who has existing Specializations and Masters to confirm status and any impact.
Q: Do we get a badge to use for promotional/marketing?
A: Badges are available for Master Navigator industry and product achievement. Specialist Navigator badges are available for Pardot, Heroku, and B2B Commerce (CloudCraze) only. Currently there are no badges for other Specialist Navigator or Certified Navigator achievements.
Q: As a Salesforce Consulting Partner, do I have to be in a specific tier to qualify for the Partner Navigator program?
A: Yes, you need to be a Registered partner or above.
Q: How do customer stories count towards Partner Navigator program status?
A: Customer stories are part of the requirements for earning specializations and achieving Specialist Navigator status. Customer stories expire two years from the day of their submission/creation for inclusion in Partner Navigator.
A: Customer stories are part of the requirements for earning specializations and achieving Specialist Navigator status. Customer stories expire two years from the day of their submission/creation for inclusion in Partner Navigator.
Still have questions?
Reach out in the Salesforce Partner Navigator Program Collaboration Group >
Email us >
Reach out in the Salesforce Partner Navigator Program Collaboration Group >
Email us >
