Consulting Partner Benefits Overview


Take advantage of all the benefits the Consulting Partner Program has to offer. Partners will have access to an expanded range of benefits across the following categories by designation: Design & Develop, Sell & Market, and Service & Support. Review and understand all of the details below to start growing your business. 

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 Build your consulting practice with these fundamental benefits that help you start your journey and continue to improve as you grow. Get direct benefits to help you extend your Go-To-Marketing strategy with Salesforce. Learn best practices and invest in your marketing strategy. Need help? We have experts and tools to help you along the way.

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Develop & Design



BenefitDescriptionHow to Access
Partner ForumsForums are your opportunity to connect with the partner ohana from around the world. See Partner Forums
Marketing Cloud Demo OrgsGet access to Marketing Cloud Demo Orgs to build and test Marketing Cloud capabilities internallySubmit a Case
Access to Partner Success ManagersSuccess Management to help answer your questions and resolve your technical issuesNotification from Salesforce

Lightning CRM (Sales & Service Cloud) Enterprise Edition Licenses & myTrailhead		Receive 2 free Enterprise edition licenses of Lightning CRM to leverage the functionality of Sales and Service Cloud plus myTrailhead every day in your businessSubmit a Case

Sell & Market


BenefitDescriptionHow to Access
Core Program Referral FeesPartners may be eligible to receive a referral benefit when a referred lead is submitted through the Partner Community.Submit a Lead
Access to AppExchange Marketing Program (AMP) Generate demand through our co-marketing paid program that specializes in marketing your solution, through promotions and content, to reach Salesforce customers, employees, and influencers as a complement to your own marketing.Partner Community

Digital Marketing Services		Digital Marketing Services provide Partners agency marketing support to create customized digital marketing assets aligned to Salesforce.DMS Page

Salesforce + Google Ads		The online advertising solution for businesses to promote your AppExchange solution on Google Search, YouTube, and other sites across the web. Submit a Case
Designated Partner Account Manager (PAM)Designated Partner Account Manager to support overall Salesforce Partnership.Notification from Salesforce 


Service & Support

BenefitDescriptionHow to Access

Technical Support Case Packs		Partner receives access to a Case Pack that includes a certain number of Premier cases for the program year based off of benefit tier.Submit a Case
Free Certification Exam Vouchers1Receive vouchers to cover the cost of the certification exams and build up your expertise. 3 (Base), 5 (Ridge), 10 (Crest) and 15 (Summit).Submit a Case
Bulk Certification Exam & Instructor Training DiscountsReceive exclusive discounts based on your tiers on certification exams and on your choice of instructor-led courses by our Trailhead Academy team.Partner Community

Partner Advisory Board Eligibility		Be considered for Salesforce's exclusive Partner Advisory Board positions and have the chance to influence future enhancements and changes to the Partner Program.Notification from Salesforce
Faster Technical Support Response Response TimeBenefit from an advanced level of guidance and support to deliver partner success.Notification from Salesforce
Commerce Cloud Sandbox Credits2Receives Commerce Cloud Sandbox credits for demonstration and training of personnel (special qualifications apply).Quick Start Guide

1 Consulting Partners who are also active Cloud Resellers qualify for additional 10 vouchers, requested per the same process. Credentials Vouchers only apply to official Salesforce credentials listed on Trailhead. See list of credentials.
2 Solely for use in connection with demonstration and training of partner's personnel; not to be used for development and/or for the benefit of partner's end clients. Partners authorized to work on Commerce Cloud following satisfaction of applicable certification requirements are entitled to receive the quantity of free Sandboxes set forth above based on Tier, and to purchase additional Sandbox credits at the rate of 50,000 credits for $100 USD or equivalent local currency as requested.


Learn More About the FY22 Consulting Partner Program


The Salesforce Partner Program offers three types of benefits: Develop & Design, Sell & Market, and Service & Support.

Review the table above to understand the benefits of each tier in the Consulting Partner Partner Program.

Each benefit includes a description and the process to request.

Your tier in the Consulting Partner Program will determine which benefits you get access to.

Learn more about the benefits of being an AppExchange (ISV) Partner by visiting the ISV Benefits page
Learn more here >

Be sure to join and engage with us in our collaboration group.
Join the Official: Consulting Central Group >

Q: Where can I learn more about each benefit?
A: To view the description for each benefit, hover your cursor over the title of each one or click the title for more details. 

Q: How do I access each benefit?
A: Review the table on this page and click on the title of each benefit to understand how to access them. 

Q: Where can I learn more about the Consulting Partner Program?
A: Check out the Consulting Partner Program overview page to learn more. 

Learn more >

Q: What should I do if I have additional questions?
A: Post a question in the Official Consulting Central collaboration group.

Post a question >