Analyst Report Access for Platinum Consulting Partners

The Salesforce Analyst Report benefit is a new offering, exclusively available to our Platinum Partners in the Consulting Partner Program. We have partnered with top industry analyst firms to provide access to key industry and market reports that demonstrate the power of the Salesforce ecosystem. These reports are designed to fuel your marketing and sales efforts with research-based data and insights. This quarter (FY20Q4) we are offering:

Advances in Customer Engagement Platforms: 2019–20: From Isolated CRM to Enterprise Customer Engagement The Evolution of Leading Platforms*
By Ovum

*Access expires on June 10, 2020

Please note that access to the Q2 Analyst Report: Forrester Predictions 2019: B2B Marketing And Sales expired on December 10th, 2019.The report link provided is no longer active, so please modify your distribution campaigns accordingly.

Analyst Report Benefit Overview

The Analyst Report benefit is a new offering in our Consulting Partner Program. We are partnering with select industry and market analyst firms to provide the following:
1. Access to a new industry report per quarter
2. Internal enablement around an industry
3. Distribution rights* for marketing campaigns 

*Certain reports may NOT be distributed - please refer to the usage rules below for details

Submit a case to access this quarter's report >

Advances in Customer Engagement Platforms: 2019–20: From Isolated CRM to Enterprise Customer Engagement The Evolution of Leading Platforms
By Ovum

Submit a case to access this quarter's report >

While customer experience is a top business transformation priority, around 10% of enterprises surveyed felt that they could support customer engagement across all channels. Meanwhile customer expectations continue to rise, shaped in part by positive experiences with internet native businesses, from Amazon to Uber. Customer relationship management (CRM) applications that once promised so much have all too frequently proved disappointing. Over the last few years, however, a new phenomenon has emerged – the customer engagement platform (CEP).

Usage Rules
Please consider this report for your internal and external distribution. You may distribute it within your company as well as externally to prospects, customers, or partners while adhering to our usage guidelines. Usage guidelines and packaged content will be provided once case submission is approved. Access to this report expires on June 10, 2020.

Qualifications
The qualification criteria for getting access to a quarterly Analyst Report includes the following: 
- Platinum Partner in the Consulting Partner Program 
- Access to Partner Community 
- Must abide by usage rules

Usage Rules 
Please consider this report for your internal and external distribution. You may distribute it within your company as well as externally to prospects, customers, or partners while adhering to our usage guidelines. Usage guidelines, and packaged content will be provided once case submission is approved. Note that access to this report expires on June 10, 2020, and may NOT be distributed after this time.

*As a Platinum Partner, if you would like to get access or have a specific question on this benefit, please log a case.

Log a case to access this quarter's report >

Q: How can the Analyst Report benefit be used by partners?
A: The Analyst Report benefit is an amazing resource to enable your sales teams, drive pipeline, and build greater customer insights. With a new report delivered each quarter, we will provide unique usage rules that pertain to that specific report.

For Q4, we encourage you to share the report with your internal and external customers and prospects via pre-packaged campaign materials. Please note, that you may NOT make changes to the campaign materials. This quarter (FY20Q4) we are offering: Advances in Customer Engagement Platforms: 2019–20: From Isolated CRM to Enterprise Customer Engagement: The Evolution of Leading Platforms. Access expires June 10, 2020.

Q: Which industries does the Analyst Report benefit focus on?
A: Each quarter the analyst report topics will change. This quarter (Q4) we are focused on the evolution of the Customer Engagement Platforms (CEP).

Q: Is the Analyst Report benefit available to all partners?
A: No, the AR benefit is only open to Platinum Partners in the Consulting Partner Program at this time. 

Q: Why should I care about industry analyst reports?
A: The Salesforce ecosystem is highly focused on segmenting customers by industry. This allows us to better understand our customers' needs and help provide them with relevant solutions. Industry analyst reports help showcase the power of Salesforce in select industries to provide credible information to customers as a marketing and sales tool. 

Q: How can I use this report to help me grow my business?
A: By harnessing your own unique messages around the distribution of this report, you will be able to:

  • 1. Validate your own customer engagement vision with this 3rd party research in a unique blog post or targeted newsletter article
  • 2. Amplify your investment and capabilities in key elements of Salesforce Customer 360 to existing and prospective customers, for mid funnel sales pursuits
  • 3. Drive ongoing awareness of your commitment to holistic customer engagement, utilizing the social tiles we provide, to support top of funnel efforts

Q: Is this benefit global or regional specific?
A: While the reports are based on data gathered in the United States (and provided in English), Platinum Partners may use the report regardless of region or country. 

Still have questions?
Ask us in the Partner Marketing collaboration group >