App Academy: Market
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In the Market phase, you need to create your go-to-market messaging, curate content, grow your brand, manage campaigns, sponsor or host events, and increase your lead funnel. The Partner Marketing team at Salesforce helps you with go-to-market resources and best practices, both from our own experience and from the success of our top partners. 

Watch the DF14 and DF13 sessions below to learn marketing best practices, get started with AppExchange, build your brand (inbound marketing), and generate demand (outbound marketing).

Be sure to join, ask questions, and collaborate with other partners in the "Partner Marketing" Collaboration Group.