Fullforce for Partners

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The Certified Salesforce Fullforce Program combines the power of industry-specific trusted advisors from leading consulting firms, and Salesforce’s industry strategy, to help customers transform their business. The program enables Salesforce partners to go to market with specialized solutions, recognizing partners driving both technical and industry thought leadership.

Salesforce Fullforce Initiative Overview

The Fullforce Initiative is a subset of our partner program and is structured to recognize your deep expertise through customer success in the development of a proven, Salesforce-based industry solutions.

The Fullforce Initiative focuses on the following industries:
  • Financial Services
  • Healthcare & Life Sciences
  • Manufacturing & Consumer Goods
  • Media & Communications
  • Retail
  • Government
  • Travel, Transportation and Hospitality
Qualifications for a Fullforce Solution

The qualification criteria for a Fullforce Solution focuses on sales and delivery capabilities, and demonstrated customer success. Before your solution concept can be vetted by the Salesforce Alliances & Channels Industry Team, you must have:
  • An anchor customer win in your target industry
  • The ability to deploy as a repeatable preconfigured packaged solution
  • Executive sponsorship within your own organization and within Salesforce
  • A business case highlighting TAM, expected ACV Impact YoY, ACV of $3M+ and Services goals of $10M+, and a list of mutual target accounts
Benefits Promote Expertise and Fuel Business Growth

The Salesforce Fullforce Initiative represents some of the top innovators from the Consulting Partner Program community. Having a Fullforce certified solution gives you access to a wide range of benefits (see below) to promote your expertise and differentiate yourself.
  • Priority and pipeline reviews with Salesforce GTM, Co-Prime and/or Industry Business Unit teams to focus on target accounts
  • Digital file for Fullforce Solution logo
  • Priority access to MDF
  • Spotlight in the Salesforce internal IBU Portal
  • Highlight on Salesforce Industry Community Webinars
  • Internal promotion within Salesforce to AEs, Sales Leadership, CFL, GTM, Co-Prime Leaders
As a Salesforce Partner, if you would like to engage with Fullforce, please reach out to your Partner Account Manager

FAQ
Q: How is the Fullforce Initiative related to the Consulting Partner Program?
A: The Fullforce Initiative is available to members of the Salesforce Consulting Partner Program who are Platinum-level certified and above, and is structured to recognize a partner’s development of a proven, Salesforce-based industry services offering.

Q: Which industries does the Fullforce Initiative focus on?
A: The Fullforce Initiative currently focuses on Financial Services, Healthcare & Life Sciences, Manufacturing & Consumer Goods, Media & Communications, Retail & Government.

Q: Are Fullforce Solutions products?
A: No, these are consulting partner accelerators to enhance customer value and time-to-market. There may be unique commercial terms in limited circumstances.

Q: I have a solution concept and believe it is ready to be reviewed. What is the process to do so?
A: To engage with Fullforce, please reach out to your Partner Account Manager.

Q: Why should we develop a Fullforce Solution?
A: Bringing a Fullforce solution to market will fuel your own business growth. In addition, it gives you access to a wide range of Salesforce benefits to help you drive revenue in your other Salesforce business.
  • Preferred consideration for Salesforce events and co-marketing activities
  • Featured status and access to the Salesforce Industry Business Unit (IBU) and industry programs
  • Digital file for Fullforce Solution logo
  • Priority access to MDF
  • Spotlight in the internal IBU Portal
  • Highlight on Salesforce Industry Community Webinars
  • Internal promotion within Salesforce to AEs, Sales Leadership, CFL, GTM, Co-Prime Leaders
Q: Is the Fullforce Initiative global or country/regional specific?
A: The Fullforce Initiative is global.