Salesforce Partner Community

Salesforce Acquisition of Slack is Now Official!

Jul 21, 2021

We’re delighted to announce that Salesforce, the #1 Customer Relationship Management software, has closed its acquisition of Slack (read the official press release), the most innovative enterprise communications platform. Now more than ever, companies and governments are moving to an all-digital work-from-anywhere world. Slack Connect extends the benefits of Slack to enable communication and collaboration between a company's employees and all its external partners, from vendors to customers.

Together, Salesforce and Slack will give companies a single source of truth for their business and a unified platform for connecting employees, customers and partners with each other and the apps they use every day, all within their existing workflows.


What This Means For Partners:

Salesforce’s acquisition of Slack offers our AppExchange ISVs and Consulting Partners an incredible opportunity to further revolutionize how customers work. We are incredibly excited to deliver a more integrated Slack-First Customer 360 Platform, giving partners the opportunity to drive even greater customer success through Slack-First experiences. The Salesforce partner ecosystem will be critical in bringing this vision to life. As is customary with an acquisition of this size, we are taking a phased approach to integrating our companies and respective partner programs. At the start, the focus is to equip our partners with resources and learning events to effectively understand the Slack value proposition. More information below!

Salesforce Consulting Partners
If you are a Salesforce Consulting Partner, the potential in market opportunity and impact you have with Slack is incredible. We currently see the Slack Consulting Partner value proposition in three segments:
  1. 1. Slack Implementations: Slack implementations increase enterprise productivity through a new way of working: a reduction in both email and meetings with an integration of key tools & data.
  2. 2. Slack-First Customer 360: Slack transforms how customers use their business applications and data to bring context into decision-making and reach decisions faster.
  3. 3. Organizational Transformation: Slack is the change agent that enables today’s Event Driven Enterprise: the modern digital business that is always sensing, always ready, and always learning.
Starting today, we have released the a full set of Trailhead Badges that shares the guiding principles into the best-in-class usage across various lines of business experiences.

The Slack Consulting Partner Program
Slack currently has a Consulting partner program called the Services Partner Program with a small, but growing list of Consulting partners enrolled. At Close, the Slack Services Partner program will remain separate until we fully integrate the programs into the Salesforce Consulting Partner Program (estimated by end of FY22). If you are already engaged with the Slack Alliances team, please continue to do so. If you haven’t already and are interested in getting a head start before the programs are integrated, reach out to your Salesforce Partner Account Manager (PAM) for more details.

Salesforce ISV Partners
To start taking advantage of the Slack opportunity today as an ISV partner, one of the key ways is to consider building a Slack app, driving even greater customer value and efficient workflows.

The Slack ISV Partner Program
Slack has a robust ecosystem of ISV Partners who build applications that integrate with the Slack Platform. At the moment, our two ISV Partner Programs and app marketplaces will continue to remain separate as we assess how the programs may align and come together in the future. If you are interested in learning more about Slack’s Technology Partner ecosystem, visit their website and learn more about building and distributing Slack apps at api.slack.com/start.


Learn More & Register for the Upcoming Salesforce + Slack Events:
Key Upcoming Events:
  • - August 4th | “Building for the Slack App Directory” Webinar | Register Today
    Slack is hosting a virtual webinar for developers to learn more about the Slack App Directory and the ins-and-outs of building Slack apps. In this session, the Slack Business Development and Partner Engineering Teams will walk through tips for app development, the App Directory listing process, and best practices for promoting your Slack app.
  • - August 17th | “Success from Anywhere: Your Digital HQ” Launch Event | Register Today
    Partners are highly encouraged to attend this global Salesforce virtual event to learn more about the Slack-First Customer 360 vision. Hear from the leaders behind our new way of working. You’ll be the first to learn how teams from every industry can use the all-new Slack-First Customer 360 to be more productive, create connected customer experiences, and collaborate around a 360-degree view of every customer. More information and updates will be released on the Salesforce Partner Community soon.